I’m preparing for my presentation at the Roche Digital Academy in Milan on June 19, 2013 (see “Pharmaguy to Present at the Roche Digital Academy“). The Roche “Team Italy” (see below) sent me a nice infographic that provides some details about the current and future digital efforts of Roche Italy — including some data regarding digital marketing spend by various brands.

I want focus on the section about “Tablet Detailing,” which is shown in the following graphic:

It seems that Roche Italy is well on the way to fully integrating the iPad into its sales process, overcoming the dreaded “No iPad For You” attitude of some pharma “IT Nazis” that I wrote about in the past (read “Lazy IT ‘Nazis’ Thwart iPad Use by Sales Reps“).