That is one of the questions/topics discussed by a panel of experts I moderated at the PharmaForce conference in Princeton, NJ, on October 30, 2012. Actually, the real question considered was “Who Owns Your Social Media Initiatives?”

The panel was titled “Effectively Building Your Social Business”. Panelists gave their POVs regarding the following discussion bullet points:

  • Tap into social media data to reveal customer behavior
  • Understand the power of influence and influence mapping
  • How to best balance the risk and rewards of social
  • Who owns your social media initiatives
  • Determine the desired outcomes of your social media strategy
  • Align social media activities to your multichannel marketing strategy