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Healthcare Industry Innovators and Workplace Equality Advocates Announced as 2022 Award Recipients by the...

Westlake Village BioPartners’ Beth Seidenberg, Bristol Myers Squibb’s Christopher Boerner, and CEEK Women’s Health’s Wendy White Earn Top Industry Honors FAIRFIELD, NJ  (25 January, 2022) – The Healthcare Businesswomen’s Association (HBA) announces...

Data-Driven Decision Making – Business as Usual in 2022?

If your New Year’s Resolutions include finally cracking the code to deliver Next Best Actions for every HCP engagement, these experts have some advice. Embedding data-driven practices into your organization requires resilience,...

Getting Creative with Sustainability | How Pharma Engages

Big pharma has compelling reasons to change the way business gets done. The wave of interest in sustainability follows the value chain from top-tier pharmaceutical companies to their suppliers of every...

Pharma Marketing’s Data-Driven Omnichannel Future: Four Interconnected Themes from Reuters Pharma Marketing USA 2021

#1: Omnichannel engagement is the key to creating personalized customer experiences and relevancy, but it remains something of a holy grail within the pharmaceutical industry. Across several sessions at this year’s...

2022 Predictions From the Front-Lines of Pharma Digital Advertising

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma...

Saluting the Winners of the 2021 ACE Awards

“The Healthcare Businesswomen’s (HBA) Advancement. Commitment. Engagement. (ACE) Awards recognize companies committed to ensuring that gender diversity and leadership opportunities for women are part of their organizational DNA.” The HBA’s 2021 ACE...

Native Advertising is Exploding Across Healthcare, Have you Jumped In?

In the last 2 years, and accelerated by Covid, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma,...

10 Tips On How To Get Started With Agile Marketing

What is Agile Marketing Exactly? Agile marketing is the application of agile values and principles to manage the way a marketing team gets work done. At its core, an agile approach values...

The New Killer App? Platforms in Healthcare

The healthcare burden continues to increase and the complexity continues to grow. There is a high volume of inefficiencies in the market, which is becoming increasingly fragmented due to the infusion...

Change Management: Why It’s Important to Apply in the Healthcare Industry

What is Change Management? Across every industry change is inevitable. And even though change is obvious in every business, how people respond to change varies greatly. While one person may see it...

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