Connectivity in a Disconnected Time
The world is facing new challenges to stay connected. This pandemic has illuminated many of the silos and gaps that exist in both society and organizations. Making connections between people, information,...
Pharmaceutical Marketers’ Guide to Managing through the Coronavirus (COVID-19) Pandemic
The first case of Coronavirus (COVID-19) was reported in Wuhan, China in 2019.This highly contagious and easily transmitted respiratory illness is now a world-wide pandemic and a U.S. State of Emergency.
The...
Silverlight + Google: Taking the Pulse of Digital in 2020
Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually with the goal of helping others in the industry...
Fast Growing Digital Health Companies Navigate a Changing Landscape
The Bufferfly Effect is a phenomenon whereby smaller, minute changes in an environment can create massive changes. Several health-focused companies have found real traction using technology to harness the winds of...
Medical Reference Tools Bring Advertisers Closer to Point of Prescription
Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user's perceived situation, time of day, location, and urgency....
The American Diabetes Association Collaborates with eHealthcare Solutions for Digital Advertising Representation
eHealthcare Solutions (EHS) is thrilled to announce a multi-year collaboration with the American Diabetes Association (ADA), the nation’s leading voluntary health organization fighting to bend the curve on the diabetes epidemic,...
5 Actions that Maximize the Impact of Promotional Medical Education Initiatives
Successful promotional medical education (Promo MedEd) programs engage, enlighten, and ultimately shift the behaviors of healthcare providers. These programs are successful because they are part of a strategic plan with clear,...
Shifting Dynamics Forcing Life Science Organizations to (Finally) Innovate
There’s an Albert Einstein quote that resonated with me for years, until recently. He said, “If you always do what you always did, you will always get what you always got.”...
A Healthy Holiday Reminder to Remember Ourselves
The bustling holiday season is upon us once again. Amidst the turkey-trots and the mad rush to shop for or make travel plans to see our loved ones, it’s important to...
Transparency in Healthcare Pricing
This series is a chronicle of developments related to transparency in healthcare pricing.
Transparency is all the rage these days on the theory that if purchasers were privy to the prices charged...
