The Lack of Price Transparency in the Pharma Industry
Pharmaceutical price transparency falls into the same oxymoronic category as the long-vaunted “paperless society” and the oldie but goodie, “airline food” (which used to be an oxymoron but now...
Cross-Functional Collaboration Drives Launch Success
The launch of a new therapeutic product is as exciting as it is challenging. The need to navigate the ever-growing complexity of the health care landscape, the evolution of...
The Top 3 Reasons Brands Are Turning to Regional Marketing in 2019
"In 2001, Pfizer started doing Regional Marketing to squeeze extra share/volume out of the Lipitor Brand (and a few other $1B blockbusters). I remember, when I was on...
What’s New at EHS?
Tap Native Selects
eHealthcare Solutions to Deliver its Unique In-Content Native Advertising
Opportunities to Pharma Brands
eHealthcare Solutions (EHS) recently announced an exclusive partnership with Tap Native....
Learnings from ExL Events and Paul Ivan’s Inaugural Digital Health for Pharma (DH4P) Conference
Digital health is growing exponentially. Its potential for positively impacting health outcomes is mind boggling. Yet, multiple obstacles continue to stand in the way of its success – from...
In PBMs’ Search for Survival, Transparency is the Answer
Within the last couple months, President Trump reiterated his intention to end the opioid crisis, notably adding, “we are holding big Pharma accountable.”
Drug manufacturers and...
An Update on Digital Health – Compliance Considerations
Artificial Intelligence (AI) holds the potential to change the health care experience for patients by providing new tools that modify the way patient engagement occurs and creating platforms that...
Real-Time Analytics: The Future of Commercial Effectiveness
Effective marketing and sales in
the pharmaceutical space requires the utilization of emerging technologies to
analyze current market landscape and customer behavior. This shifting mindset
towards the significance of analytics to devise...
5 Strategies to Strengthen Relationships with HCPs
Increasing engagement with healthcare professionals (HCPs) online has become exceedingly difficult over the past 5 years. There are many websites and e-newsletters competing for a physician’s attention. HCPs are...
Digital Health Publishers Just Got a Healthy Way to Drive New Visits
It’s no secret that digital health publishers of all types struggle to introduce new users to their content. Consumer traffic exchanges and content discovery engines have historically focused on every vertical except health and medicine. You can easily find dozens of networks that focus on fashion, sports, pop culture, technology or finance, but consumer health is MIA.
