The Rise of Audio Social Networks – Where Pharma Can Make an Impact
Anyone with a smart device has been feeling the grueling effects of social isolation and screen fatigue since the start of the COVID-19 outbreak. Recently, we have witnessed a flood of...
5 Ways Pharma Can Create Quality Experiences for HCPs
Laura Dix, Managing Director, Life Sciences, UK breaks down ‘5 ingredients’ that are sure to make a positive impact in the interaction between pharma marketers and healthcare professionals (HCPs).
COVID-19 drastically changed...
Once in a Lifetime: Customer Experience at Momentous Moments
Some moments in life are profoundly important. Perhaps you’ve saved carefully for years to take your family on a special vacation. Or perhaps you’ve just been given a life-changing diagnosis that’s...
Maximize HCP Reach Through Purposeful Omnichannel or Multi-channel Digital Marketing
Reaching healthcare professionals can certainly be challenging…especially with the disruption in the pharma marketing ecosystem caused by COVID-19. This disruption has accelerated the digital transformation in pharma. Pharma-marketers are embracing this...
A Look Into Telehealth in 2021 and Beyond
According to a stat by Medgadget, “Global Telemedicine Market is valued at USD 27.04 Billion in 2019 and Expected to Reach USD 171.81 Billion by 2026 with a CAGR of 37.2%...
Rebuilding Clinical Trials in the Image of Patient Need: Key Takeaways from Reuters Pharma...
Clinical trials may be one of the very last bastions of a non-customer-focused approach within the pharmaceutical industry. Protocols, which have remained substantively unchanged for over 30 years, often impose an...
Pharma Marketers: Drive Registrations for Your Next Event [INFOGRAPHIC]
With our growing audience of pharma and healthcare professionals, the Pharma Marketing Network (PMN) leverages its experience in helping drive registrations for top-rated events and conferences that attracts diverse populations at...
Susan Torroella, 2020-2021 HBA STAR
The 2020-2021 HBA STAR is Susan Torroella, President and CEO of ArmadaHealth, the leader in physician recommendation intelligence provided to employers through its QualityCare Connect℠ solution.
For more than twenty years, Susan...
Dr. Rod MacKenzie, 2020-2021 HBA Honorable Mentor
Rod MacKenzie, PhD, is Chief Development Officer and Executive Vice President for Pfizer. Rod leads the Global Product Development organization, which is responsible for the clinical development and advancement of Pfizer’s...
Dr. Sandra Horning, HBA Woman of the Year 2020-21
With more than 30 years in the field, Dr. Horning has been a constant advocate for evidence-based treatment, helping to establish standards of care for patients across all types of Hodgkin...
