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5 Trends That Will Shape Pharma Marketing in 2021

Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Pharma marketers have quickly learned how to adapt to...

What’s Ahead in 2021?

What will stay the same in 2021? “COVID accelerated our 5-year digital transformation plan into a 5-month plan”. That client comment was amazingly accurate. While initially we saw a great deal of...

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But Pharmaceutical Marketers Can...

Almost two decades after the human genome was sequenced, a trickle of new genetic medicines (i.e., those that modify the expression of an individual’s genes or repair abnormal genes) has entered...

Highlights from Reuters Events, Pharma Awards USA 2020

Highlights from Reuters Events, Pharma Awards USA 2020 - Day 1 With access to over 60 of the industry’s shining case studies, the 2020 USA Pharma Awards held its virtual ceremony on...

Key Sessions From the Healthcare Internet Conference

This year’s 24th Annual Healthcare Internet Conference, held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how...

7 Highlights from AMM’s Pharma Forecast 2021: Evolving Strategies for Medical Media and HCP...

The COVID-19 pandemic has undoubtedly accelerated disruption within the digital world. Out of this heavy disruption comes an opportunity for companies to become more innovative-focused and show how quickly they can...

3 Key Sessions From the 3rd Annual Pharma CX Tech Summit

On November 12, 2020, The Pharma CX Tech Summit held their third annual conference. The topics focused on the emerging technologies that pharma is implementing to enhance customer experiences for patients,...

3 Insights From Re:Imagine Pharma Marketing 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020 Brought to you by Momentum Events On November 9-11, 2020, Re:Imagine Pharma Marketing, virtual conference discussed the roadmap for embedding long term commercial...

Becoming a Woman of Impact: Success Stories from HBA Women of the Year

Sponsored by GSK’s Women’s Leadership Initiative Recently, the HBA Mid-Atlantic Region held a webinar called, Becoming a Woman of Impact, where four Women of the Year award winners shared stories of the...

Top Considerations for Data Protection and Cybersecurity within the Pharmaceutical Industry

The pharmaceutical industry deals with copious amounts of personal data, which means that adequate data protection and cybersecurity are non-negotiable. Even two years after the introduction of the General Data Protection...

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