Evolution, Integration, and Empathy â Core Themes and Lessons from PMN 2021 Summer Summit
At the PMN Summer Summit of 2021, leaders from an array of disciplines and roles within the industry came together to discuss the all-important concept of Customer Experience, and specifically, how...
Collaboration & Agility â Core Themes & Lessons from Reuters Pharma USA 2021
At this yearâs Pharma USA conference, Collaboration was the theme of the opening keynote session and a common thread woven throughout the event as industry leaders gathered to discuss how to...
Planning With Intention: Lessons in Authentic Communication From SXSW 2021
After a year of tech-mediated communication, itâs hard to get excited about another screen interaction. Most of us want to connect in person ⌠to have authentic interactions. Of course, tech canât take...
Gender Pay Gap Worsens Within European Life Sciences Industry
The Healthcare Businesswomanâs Association Europe region released an update to its 2018 industry gender pay gap report that shows there is a clear increase in the pay gap between men and...
The Rise of Audio Social Networks â Where Pharma Can Make an Impact
Anyone with a smart device has been feeling the grueling effects of social isolation and screen fatigue since the start of the COVID-19 outbreak. Recently, we have witnessed a flood of...
5 Ways Pharma Can Create Quality Experiences for HCPs
Laura Dix, Managing Director, Life Sciences, UK breaks down â5 ingredientsâ that are sure to make a positive impact in the interaction between pharma marketers and healthcare professionals (HCPs).
COVID-19 drastically changed...
Once in a Lifetime: Customer Experience at Momentous Moments
Some moments in life are profoundly important. Perhaps youâve saved carefully for years to take your family on a special vacation. Or perhaps youâve just been given a life-changing diagnosis thatâs...
Maximize HCP Reach Through Purposeful Omnichannel or Multi-channel Digital Marketing
Reaching healthcare professionals can certainly be challengingâŚespecially with the disruption in the pharma marketing ecosystem caused by COVID-19. This disruption has accelerated the digital transformation in pharma. Pharma-marketers are embracing this...
A Look Into Telehealth in 2021 and Beyond
According to a stat by Medgadget, âGlobal Telemedicine Market is valued at USD 27.04 Billion in 2019 and Expected to Reach USD 171.81 Billion by 2026 with a CAGR of 37.2%...
Rebuilding Clinical Trials in the Image of Patient Need: Key Takeaways from Reuters Pharma...
Clinical trials may be one of the very last bastions of a non-customer-focused approach within the pharmaceutical industry. Protocols, which have remained substantively unchanged for over 30 years, often impose an...
