5 Actions that Maximize the Impact of Promotional Medical Education Initiatives
Successful promotional medical education (Promo MedEd) programs engage, enlighten, and ultimately shift the behaviors of healthcare providers. These programs are successful because they are part of a strategic plan with clear,...
Shifting Dynamics Forcing Life Science Organizations to (Finally) Innovate
There’s an Albert Einstein quote that resonated with me for years, until recently. He said, “If you always do what you always did, you will always get what you always got.”...
A Healthy Holiday Reminder to Remember Ourselves
The bustling holiday season is upon us once again. Amidst the turkey-trots and the mad rush to shop for or make travel plans to see our loved ones, it’s important to...
Transparency in Healthcare Pricing
This series is a chronicle of developments related to transparency in healthcare pricing.
Transparency is all the rage these days on the theory that if purchasers were privy to the prices charged...
HLTH 2019: WOMENatHLTH
Written by Amy Turnquist, EVP Sales, eHealthcare Solutions, President, Philadelphia Chapter of the HBA
This year, it’s second in operation, the HLTH conference convened more than 6,000 senior leaders in Las...
5 Key Takeaways from HLTH 2019
By Evan Osborne, MPH, RT(T)
Innovative technologies with a healthcare focus converged at MGM’s convention center in Las Vegas, Nevada for HLTH 2019. Attendees sought opportunities to network, share knowledge and pitch...
The Role of Digital Media in Reaching Rare Disease Patients
7,000 known rare diseases
30 million live with a rare disease
600 medications in development
Marketing to rare disease patients requires elements of traditional funnel-based marketing and partnership with a nexus of patients....
Colorado Requires Disclosure of Drug Prices – Will it survive where HHS’s regulation did...
What Will Happen when Drug Prices are Forced to be Disclosed in Colorado?
A new Colorado law recently came into effect on August 2nd 2019 and requires the disclosure of the wholesale...
“Cannons to the left of us, cannons to the right of us”— Charge of...
Uneasy lie the heads that wear the crowns of pharma companies – the game of thrones that is the US Presidential election season, employs them as pawns in their epic struggle...
The Lack of Price Transparency in the Pharma Industry
Pharmaceutical price transparency falls into the same oxymoronic category as the long-vaunted “paperless society” and the oldie but goodie, “airline food” (which used to be an oxymoron but now...
