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Maximize HCP Reach Through Purposeful Omnichannel or Multi-channel Digital Marketing

Reaching healthcare professionals can certainly be challenging…especially with the disruption in the pharma marketing ecosystem caused by COVID-19. This disruption has accelerated the digital transformation in pharma. Pharma-marketers are embracing this...

A Look Into Telehealth in 2021 and Beyond

According to a stat by Medgadget, “Global Telemedicine Market is valued at USD 27.04 Billion in 2019 and Expected to Reach USD 171.81 Billion by 2026 with a CAGR of 37.2%...

Rebuilding Clinical Trials in the Image of Patient Need: Key Takeaways from Reuters Pharma...

Clinical trials may be one of the very last bastions of a non-customer-focused approach within the pharmaceutical industry. Protocols, which have remained substantively unchanged for over 30 years, often impose an...

Pharma Marketers: Drive Registrations for Your Next Event [INFOGRAPHIC]

With our growing audience of pharma and healthcare professionals, the Pharma Marketing Network (PMN) leverages its experience in helping drive registrations for top-rated events and conferences that attracts diverse populations at...

Susan Torroella, 2020-2021 HBA STAR

The 2020-2021 HBA STAR is Susan Torroella, President and CEO of ArmadaHealth, the leader in physician recommendation intelligence provided to employers through its QualityCare Connectâ„  solution. For more than twenty years, Susan...

Dr. Rod MacKenzie, 2020-2021 HBA Honorable Mentor

Rod MacKenzie, PhD, is Chief Development Officer and Executive Vice President for Pfizer.  Rod leads the Global Product Development organization, which is responsible for the clinical development and advancement of Pfizer’s...

Dr. Sandra Horning, HBA Woman of the Year 2020-21

With more than 30 years in the field, Dr. Horning has been a constant advocate for evidence-based treatment, helping to establish standards of care for patients across all types of Hodgkin...

An Interview with Dr. Sandra Horning, 2020-21 HBA Woman of the Year

 Tune into an exclusive Pharma Marketing Network (PMN) interview with Amy Turnquist, a member of the PMN Editorial Advisory Board and Dr. Sandra Horning, the Healthcare Businesswomen’s Association Woman of the...
6 Digital Tools at the Center of Healthcare Digitalization [INFOGRAPHIC]

6 Digital Tools at the Center of Healthcare Digitalization [INFOGRAPHIC]

Over the last year, we witnessed a massive shift to digital technologies in the health industry – trends that were gradually making their ways suddenly moved into prompt adoption due to...

Health Psychology – the Solution to First Fill Abandonment?

At the Pharma CX Summit last month, industry experts gathered to share their insights into what’s working best today (or not) in getting more patients to start taking the medications recommended...

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