Merck and Otsuka Recognized for Driving Greater Equality for Women in the Workplace by...
Fairfield, N.J. (15 September, 2021)âWith gender inequality a continued area of focus for corporations and workplaces around the globe, the Healthcare Businesswomenâs Association (HBA) is proud to recognize Merck & Co.,...
Evolution, Integration, and Empathy â Core Themes and Lessons from PMN 2021 Summer Summit
At the PMN Summer Summit of 2021, leaders from an array of disciplines and roles within the industry came together to discuss the all-important concept of Customer Experience, and specifically, how...
PMN 2021 Summer Summit: Evolving the Customer Experience
Hear from leading Experience and Omnichannel experts from Merck, AstraZeneca, UCB, AbbVie, Harmony Biosciences, Genentech and more on winning strategies to transform data into actionable strategy, elevate CX beyond campaign optimization and...
Collaboration & Agility â Core Themes & Lessons from Reuters Pharma USA 2021
At this yearâs Pharma USA conference, Collaboration was the theme of the opening keynote session and a common thread woven throughout the event as industry leaders gathered to discuss how to...
Planning With Intention: Lessons in Authentic Communication From SXSW 2021
After a year of tech-mediated communication, itâs hard to get excited about another screen interaction. Most of us want to connect in person ⌠to have authentic interactions. Of course, tech canât take...
Gender Pay Gap Worsens Within European Life Sciences Industry
The Healthcare Businesswomanâs Association Europe region released an update to its 2018 industry gender pay gap report that shows there is a clear increase in the pay gap between men and...
The Rise of Audio Social Networks â Where Pharma Can Make an Impact
Anyone with a smart device has been feeling the grueling effects of social isolation and screen fatigue since the start of the COVID-19 outbreak. Recently, we have witnessed a flood of...
5 Ways Pharma Can Create Quality Experiences for HCPs
Laura Dix, Managing Director, Life Sciences, UK breaks down â5 ingredientsâ that are sure to make a positive impact in the interaction between pharma marketers and healthcare professionals (HCPs).
COVID-19 drastically changed...
Once in a Lifetime: Customer Experience at Momentous Moments
Some moments in life are profoundly important. Perhaps youâve saved carefully for years to take your family on a special vacation. Or perhaps youâve just been given a life-changing diagnosis thatâs...
Maximize HCP Reach Through Purposeful Omnichannel or Multi-channel Digital Marketing
Reaching healthcare professionals can certainly be challengingâŚespecially with the disruption in the pharma marketing ecosystem caused by COVID-19. This disruption has accelerated the digital transformation in pharma. Pharma-marketers are embracing this...
