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Are You a Woman in Healthcare? 6 Tips for Advancing Your Leadership Skills &...

At the 7th Advancing Women’s Leadership Skills & Opportunities in Pharma & Healthcare conference, top executives from across the pharmaceutical industry gathered to share their personal stories of success and perseverance...

Exploring How COVID-19 Has Accelerated Digital in Healthcare: A Re-cap of the PMN Innovation...

  Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “Telehealth: Past. Present. Future,”...

Driving Innovation in Pharmaceutical Commercialization

In the wake of the COVID-19 pandemic, the importance of getting the right medicines and therapies into the hands of patients has never been clearer. As pharmaceutical leaders, we are also...

Three Ways Pharma Advertisers Can Benefit from Attention Metrics

By: Marc Guldimann, Co-founder and CEO, Adelaide Targeting and attribution challenges are universal, but pharmaceutical advertisers encounter several unique hurdles with digital advertising. Given their often niche content, pharma marketers must target...

Merck and Otsuka Recognized for Driving Greater Equality for Women in the Workplace by...

Fairfield, N.J. (15 September, 2021)—With gender inequality a continued area of focus for corporations and workplaces around the globe, the Healthcare Businesswomen’s Association (HBA) is proud to recognize Merck & Co.,...

Evolution, Integration, and Empathy — Core Themes and Lessons from PMN 2021 Summer Summit

At the PMN Summer Summit of 2021, leaders from an array of disciplines and roles within the industry came together to discuss the all-important concept of Customer Experience, and specifically, how...

PMN 2021 Summer Summit: Evolving the Customer Experience

Hear from leading Experience and Omnichannel experts from Merck, AstraZeneca, UCB, AbbVie, Harmony Biosciences, Genentech and more on winning strategies to transform data into actionable strategy, elevate CX beyond campaign optimization and...

Collaboration & Agility – Core Themes & Lessons from Reuters Pharma USA 2021

At this year’s Pharma USA conference, Collaboration was the theme of the opening keynote session and a common thread woven throughout the event as industry leaders gathered to discuss how to...

Planning With Intention: Lessons in Authentic Communication From SXSW 2021

After a year of tech-mediated communication, it’s hard to get excited about another screen interaction. Most of us want to connect in person … to have authentic interactions. Of course, tech can’t take...

Gender Pay Gap Worsens Within European Life Sciences Industry

The Healthcare Businesswoman’s Association Europe region released an update to its 2018 industry gender pay gap report that shows there is a clear increase in the pay gap between men and...

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