Maximize HCP Reach Through Purposeful Omnichannel or Multi-channel Digital Marketing

Reaching healthcare professionals can certainly be challenging…especially with the disruption in the pharma marketing ecosystem caused by COVID-19. This disruption has accelerated the digital transformation in pharma. Pharma-marketers are embracing this...

Pharma Marketers: Drive Registrations for Your Next Event [INFOGRAPHIC]

With our growing audience of pharma and healthcare professionals, the Pharma Marketing Network (PMN) leverages its experience in helping drive registrations for top-rated events and conferences that attracts diverse populations at...

Introducing the 2020-21 HBA Honorable Mentor and STAR Awardees

Introducing the recipient of the 2020-21 HBA Honorable Mentor Award, Dr. Rod MacKenzie, Chief Development Officer and EVP, Pfizer and the recipient of the 2020-21 HBA STAR Award, Susan Torroella, Chief...

DarshanTalks: Sales & Marketing Oversight – April 21, 2021

  The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Darshan Kulkarni...
6 Digital Tools at the Center of Healthcare Digitalization [INFOGRAPHIC]

6 Digital Tools at the Center of Healthcare Digitalization [INFOGRAPHIC]

Over the last year, we witnessed a massive shift to digital technologies in the health industry – trends that were gradually making their ways suddenly moved into prompt adoption due to...

Health Psychology – the Solution to First Fill Abandonment?

At the Pharma CX Summit last month, industry experts gathered to share their insights into what’s working best today (or not) in getting more patients to start taking the medications recommended...

HBA’s Woman of the Year (WOTY): Defined

The HBA Woman of the Year is an annual signature event that recognizes a female industry leader who has been a role model for excellence throughout her career within healthcare and...

Tune In: Key Learnings and Insights from Leaders in Native Advertising

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing.   Tune in and listen to the Pharma...

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