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Horizon Therapeutics’ Experiences with Executing Multiple Highly Innovative Campaigns Simultaneously to Challenge Disease State Misperceptions, Create Urgency and Change Treatment Behaviors

Pharma Guy - June 22, 2023

Pharma Email Marketing Solutions Roundup

A digital photograph of a medical desk with international flags, a checklist, and pharmaceutical tools symbolizing global pharma marketing and regulatory diversity.

Global Pharma Campaigns in a Fragmented Regulatory World

Pharma marketers discussing white paper content on laptop during strategy meeting

Do White Papers Still Work in Pharma Marketing?

A symbolic image showing the European Union flag, pharmaceuticals, and regulatory symbols representing the EU pharma reform’s impact on drug marketing and access.

EU Pharma Reform and the Marketing Fallout: Adapting to a New Regulatory Playbook

Potential impact of Pharma Tariffs on Marketing

Editor - April 1, 2025

A Re-cap of The Year Ahead: Insights from Pharma Executives

Christine Franklin - February 25, 2022

[ Save Your Seat ] PMN: Direct to Consumer (DTC) Engagement...

Pharma Guy - March 23, 2022

PharmD-2021 | September 20-22, 2021 | Washington D.C.

Pharma Guy - January 1, 2021

A pill bottle with capsules beside a smartphone displaying health app icons, a tablet with data charts, a fitness tracker, and a stethoscope on a wooden surface.

Pharma Health Ecosystems: Moving Beyond the Pill Bottle

Donna Pacheco - December 7, 2025

Pharma professionals strengthening connections in a digital network for 2025.

How to Improve your Pharma Network

Editor - April 25, 2025

Pharma marketing dashboard showing Cost-Per-Action analytics

What is Cost-Per-Action in Pharma Marketing?

Editor - June 24, 2025

Healthcare marketer designing a patient-centered campaign with digital tools and data analytics.

Winning Healthcare Marketing Strategy: Proven Tactics for Success

Editor - December 31, 2024

Pharma marketer reviewing SEO performance for branded medications

Pharma Brands and the 2025 Shifting Strategy

Editor - April 13, 2025

A pharma marketing executive reviewing a content marketing campaign strategy on a digital screen.

Content Marketing Campaigns: How Pharma Brands Engage HCPs & Patients

Editor - February 28, 2025

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

Beyond Market Share: Why Competitive Gravity Determines Who Wins the Category

June 15, 2026

Pharmaceutical evidence supply chain showing clinical data moving from research and publications to medical guidelines, healthcare professionals, and commercial market influence.

The Evidence Supply Chain: How Clinical Data Becomes Commercial Influence