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Content Marketing Campaigns: How Pharma Brands Engage HCPs & Patients

Editor - February 28, 2025

Two hands reaching out with icons representing healthcare services, centered around the phrase "Patient Support."

The Quiet Power of Service Design: Turning Patient Support into Strategic Advantage

3 Key Sessions From the 3rd Annual Pharma CX Tech Summit

Pharma marketing professionals reviewing digital audience targeting analytics|

Digital Audience Targeting Will Continue to Outpace Traditional Advertising

A digital scene showing a spilled pill bottle, stethoscope, and multiple screens displaying FDA and EMA safety alerts, representing real-time pharmaceutical safety communication.

Real-Time Risk: What Safety Bulletins Mean for Omnichannel Brand Perception

Leveraging Mobile Advertising Solutions in Pharma Marketing: Strategies for Reaching Patients...

Editor - October 9, 2024

2025 HBA Rising Stars and Luminaries purple and gold event graphic

The Healthcare Businesswomen’s Association (HBA) Announces its 2025 Rising Star and...

Editor - March 27, 2025

Episode 5 – Dave Chase

Pharma Marketing Network - July 3, 2019

Integrated Marketing Communications Powered by AI

Editor - August 10, 2025

A person holding a yellow pill in one hand and a smartphone showing a medication reminder in the other, with a glucometer and pill pack in the background.

Micro-Moment Personalization in Chronic Care Marketing

Donna Pacheco - December 8, 2025

Pharma Marketing Disruption Impacting The Industry

Editor - September 2, 2025

Bharti Rai, Novartis VP & Head of Commercial Acceleration on What’s...

Pharma Guy - May 23, 2022

Reuters Pharma EU 2025

Pharma Guy - January 8, 2025

How Social Media is Helping Healthcare

Pharma Guy - May 4, 2020

A marketing professional reviewing programmatic advertising performance metrics for a pharma campaign.

Programmatic Advertising: Transforming Pharma Marketing Strategies

Editor - December 19, 2024

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

Beyond Market Share: Why Competitive Gravity Determines Who Wins the Category

June 15, 2026

Pharmaceutical evidence supply chain showing clinical data moving from research and publications to medical guidelines, healthcare professionals, and commercial market influence.

The Evidence Supply Chain: How Clinical Data Becomes Commercial Influence