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What is Most Favored Nation Pricing in Pharma?

Editor - August 27, 2025

What is Data-Driven Advertising and Why it is so Important in Pharma

A group of professionals collaborating in a modern healthcare marketing office

Customer Engagement Strategies for Pharma Marketing

Illustration of a professional holding a lock shield symbol next to a woman using a smartphone, representing ethical targeting and health data privacy in pharma marketing.

Ethical Targeting in the Age of Health Data Brokers: Where Pharma Must Draw the Line

Reuters Events: Pharma & Patient USA | October 15-16, 2024

Woman analyzing pharma ad retargeting data on a computer.

Pharma Ad Retargeting Basics

Editor - March 20, 2025

Google Ads Optimization for the Pharma Industry

Claudia Barbiero - December 13, 2024

Gender Pay Gap Worsens Within European Life Sciences Industry

HBA - June 17, 2021

PharmD-2021 | September 20-22, 2021 | Washington D.C.

Pharma Guy - January 1, 2021

Marketing team analyzing programmatic advertising trends for pharma in 2025.

Programmatic Advertising Trends: Key Insights for Pharma Marketing Teams in 2025

Editor - February 17, 2025

A Practical Guide to Personalization

Will Reese - August 8, 2020

AI Generated Marketing Campaigns: Is Pharma Ready?

Editor - June 19, 2025

Pharma marketing team meeting to review digital advertising strategies.

Pharma Advertising Strategies for the Remainder of 2025

Editor - April 18, 2025

Overview of leading pharma brands and trends in the pharmaceutical industry.

Pharma Brands: An Overview of Leading Names and Trends

Editor - December 19, 2024

[ Save Your Seat ] PMN: Direct to Consumer (DTC) Engagement...

Pharma Guy - March 23, 2022

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

A Sample Request Isn’t Just a Sample Request Anymore

August 25, 2026

Pharma marketer comparing two hospital markets shaped by different 340B pharmacy, reimbursement, claims data, and regulatory environments.

Two Hospitals, Two Different Markets: The 340B Problem Pharma Can’t Ignore