2nd Annual eMarketing for Pharmaceuticals
March 24 – 25, 2003 * Sofitel Philadelphia, PA
As the pharmaceutical industry becomes increasingly competitive, pipelines dry up, there is increased generic erosion and the industry is feeling pressure to fill in the revenue gap left by blockbusters going off patent, companies are looking at the marketing tools that will help them gain a competitive edge.
CBI’s annual conference on eMarketing for Pharmaceuticals demonstrates how to gain a competitive advantage by leveraging marketing tools including eDetailing, eCME, ePrescribing and eCRM to attain global branding by influencing physicians, consumers, medical societies and managed care audiences. This program brings together the industrys top executives to discuss their experiences, share case studies and provide insights into proven methods of eMarketing.
In addition to providing best practice case studies, the conference also provides a unique opportunity for networking with senior level executives and the opportunity to find out about the newest technologies and consulting services.
For more information or to register contact CBI Registration at 800-817-8601 Fax 781-939-2490 Email firstname.lastname@example.org. Please visit our website at www.cbinet.com.