Featured Conference

Center for Business Intelligence

Customer Relationship Management (CRM) for the Pharmaceutical Industry

October 27-28, 2003 * Park Central New York * New York, NY

The pharmaceutical industry is continuing to face a rapidly changing and increasingly complex operating environment. Pharmaceutical companies are under growing pressure to increase the effectiveness and ROI of their SFA/CRM systems. Attend CBI’s 6th Forum on Customer Relationship Management for the Pharmaceutical Industry and learn strategies for maximizing customer profitability, improving market campaign effectiveness and optimizing multi-channel interactions with customers. The 2003 forum brings together industry experts to share actual experiences and case studies on their challenges and successes of developing a CRM strategy or bringing their current CRM program to the next level.

The hot new topics being addressed at the 2003 event include:

  • Communication of the value proposition to upper management
  • Incorporation of process/organizational changes prior to technology initiatives
  • Alignment of SFA systems to CRM applications
  • Optimization of the full ROI of your CRM strategy
  • And much more!

For more information or to register, please visit the conference web site, or contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com

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