October 27-28, 2003 * Park Central New York * New York, NY
The pharmaceutical industry is continuing to face a rapidly changing and increasingly complex operating environment. Pharmaceutical companies are under growing pressure to increase the effectiveness and ROI of their SFA/CRM systems. Attend CBI’s 6th Forum on Customer Relationship Management for the Pharmaceutical Industry and learn strategies for maximizing customer profitability, improving market campaign effectiveness and optimizing multi-channel interactions with customers. The 2003 forum brings together industry experts to share actual experiences and case studies on their challenges and successes of developing a CRM strategy or bringing their current CRM program to the next level.
The hot new topics being addressed at the 2003 event include:
- Communication of the value proposition to upper management
- Incorporation of process/organizational changes prior to technology initiatives
- Alignment of SFA systems to CRM applications
- Optimization of the full ROI of your CRM strategy
- And much more!