Forum on Pharmaceutical Branding
August 14-15, 2003 * Princeton, NJ
CBI’s Forum on Pharmaceutical Branding, August 14-15, 2003, in Princeton, NJ brings together marketing, product, brand and business development leaders to share their experiences and insights into how you can best position your brand in the market place. The program moves beyond the basics to share the sophisticated strategies that are needed in today’s competitive market place. Pharmaceutical companies need to go beyond traditional branding techniques to find new and innovative ways to reach consumers, to create a relationship of trust with the market and drive sales.
This program was designed to provide the best networking and learning experience possible. The conference faculty is made up of some of the industry’s leaders in pharmaceutical branding, including 10 pharmaceutical companies. You will hear presentations from top companies including: AstraZeneca, Pfizer, Organon USA and Millennium Pharmaceuticals on topics such as:
- Branding Internally Ensure that Your Team Is Thinking About Your Brand, Not Your Product
- Energize the Connection Between Brand Identity, Brand Position and Creative Execution
- Understand the Person Behind the Disease to Better Establish Your Brand
- Evolve Your Brand into a Relationship with Consumers and Physicians
- Translate CRM Investments into Value for the Brand
And Keynote Addresses by:
Thomas Willard, Vice President of Marketing, Schwarz Pharma, Inc.
Thomas S. Lytle, Vice-President, Strategic Marketing & Business Development, Amgen
Don’t Miss the Cross-Industry Case Study!
Pharmaceutical Branding Perspectives from a Packaged Goods Marketer
Karen Lazan, Director, Lipitor Marketing, Pfizer, Inc.; former Brand Manager, Colgate-Palmolive & Bayer’s Consumer Care Division
Plus! Take Advantage of our Pre-Conference Workshop
Thursday August 14, 2003
Create and Sustain a Strong Brand Throughout the Product Lifecycle