Featured Conference

2nd Annual Forum on Anonymous-Patient Level Data & Analysis

June 3-4, 2004 * Philadelphia, PA

“This conference was a good opportunity to share new ideas on the use of robust databases for market research and brand management.”
— June 2003 Attendee, Tony Likovich, VP Business Development, MedStat

Consumer driven healthcare is going to continue to increase and pharmaceutical companies need more accurate data. As pharmaceutical markets continue to mature, knowing your customer becomes a key driver. Anonymous Patient-Level Data (APLD) can differentiate among patients, measure the extent of non-compliance, identify new opportunities and provide more detail about physician prescribing behavior.

Attend CBI’s 2nd Annual Forum on Anonymous Patient-Level Data and Analysis and learn about specific applications of APLD for pharmaceutical brand management and marketing, physician reactions to use of APLD, use of APLD in forecasting and much more!

Speakers confirmed for the 2004 conference include:

  • Jean-Patrick Tsang, Ph.D., MBA (INSEAD), President, Bayser Consulting
  • Guy Nuyts, Executive Director, Johnson & Johnson
  • Michael Beck, Executive Director Field Analysis, Novartis

For more information about registering for this conference, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com or visit the conference site at www.cbinet.com/events/HB419/index/

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