Featured Conference

5th Annual Pharmaceutical Product Launches
Pre-Launch Market Positioning Strategies for Sales Readiness and Accelerated Product Uptake
December 5 – 6, 2006 * West Conshohocken, PA

For more information or to register, please visit the conference website.

The number of blockbusters drugs is on the rise as key Big Pharma companies gradually globalize their product launches with massive sales forces and globalized pharmaceutical advertising (Wisconsin Technology Network, 2006). In addition, small and specialty pharmaceutical companies are gaining traction and are having huge success with there product launches (i.e. – Cubist Pharmaceutical’s Cubin). Over 500 pharmaceutical companies both big and small have attended the ONLY industry forum on pharmaceutical product launches to learn from the industry best in class on strategies for improving product positioning and gaining the steepest sales uptake from global launches. Topics being researched for CBI’s 2006 product launch meeting include:

  • Methods for improving launch project management
  • The role of Market Research for assessing the reimbursement environment
  • Benefits of a “Fit for Purpose” Sales Force Model
  • Next generation product positioning
  • Legal challenges for getting key marketing messages to consumers without the support of scientific data/evidence
  • Pricing Research

This program is a unique forum in which you can network with industry executives and entire launch teams who share their valuable experiences.

Speakers Confirmed to Date include:

  • Regulatory Counsel, FDA’s DDMAC

  • Tina Grogan, Director, Botox Global Marketing, Allergan, Inc.

  • Bruce Schechter, Pharm.D., International Product Manager, ALTANA Pharma AG

  • Kim D. Slocum, Director, Strategic Planning & Business Development, AstraZeneca

  • Julie R. Busboom, President, BoomCom Inc.

  • Stephen Beckman, President, Exaeris

  • Mark Gleason, Consultant, Healogix

  • John Tucker, Executive Vice President, Chief Sales & Marketing Officer, Indevus Pharmaceutical Group

  • Frank Jaeger, Product Manager Neuroscience, Solvay Pharmaceuticals

  • Virginia Carnahan, Senior Director, Strategic Marketing, Vertex Pharmaceuticals

Hear what some of our previous attendees had to say:

“Overall the conference was informative and beneficial for me as well as my company.”
– John Convill, Manager, Trade Sales and Operations, Bristol-Myers Squibb

“I found the diversity of content and presenters extremely interesting and insightful.”
– Liz Coyle, Vice President of Marketing, IMS Health

 “Great insight into current industry trends and emerging market needs.”
– Charles Mamrak, President, Test Pak

For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com or visit the conference website.

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