Featured Conference

2nd Annual Pharmaceutical Market Research Summit
Leverage Pre and Post Launch Market Research Strategies to Improve Initial Product Positioning and Ongoing Strategic Decision Making
April 26 – 27, 2007 * Philadelphia, PA

For more information or to register, please visit the conference website.

NEW VENUE FOR 2007

Statistics show that overall market research spending has increased over the last two years and that for product launches only, pharma is spending an average of $1.9 million for market research support. As the pharma DTC and marketing environment continue to evolve, market research is playing a larger role in the strategic planning process. CBIÂ’s 2nd Annual Pharmaceutical Market Research Summit features detailed case studies from some of the industryÂ’s leading organizations and provides the information you need to improve your market research initiatives. Key topics to be coverd at the conference include:

  • State Regulation of Sales and Marketing Practices
  • Simulation and Wargaming
  • Psychology-Based Research
  • Adverse Event Reporting
  • Pharmaceutical Blogging
  • Benchmarking Brand Performance with Patient-Level Data
  • Data Presentation Strategies
  • Segmentation Methods
  • Product Positioning and Messaging

For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com or visit the conference website.

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