Featured Conference

6th Annual Pharmaceutical Product Launches Summit
Leverage Pre-Launch Market Positioning Strategies for Accelerated Product Uptake

December 10 – 11, 2007 * Philadelphia, PA

For more information or to register, please visit the conference website.

Visit this Pharma Marketing Events Forum discussion thread for up-to-date notices, program details, speaker changes, etc.

Over 500 pharmaceutical companies both big and small have attended the ONLY industry forum on pharmaceutical product launches to learn strategies for improving product positioning and gaining the steepest sales uptake from global launches. Topics being researched for CBI’s 2007 product launch meeting include:

  • Methods for improving launch project management
  • KOL development
  • Physician education
  • Pre-launch planning
  • The role of Market Research for assessing the reimbursement environment
  • Next generation product positioning
  • Legal challenges for getting key marketing messages to consumers without the support of  scientific data/evidence
  • Pricing Research

This program is a unique forum in which you can network with industry executives and entire launch teams who share their valuable experiences.

Hear what some of our previous attendees had to say:

“CBI offers quality programs presented by top notch industry personal and offers a great opportunity for networking.”
— Terri Sears, Marketing Principal, Additional Resource Marketing

“I thought the conference was informative on a number of current topics.  It was good to see a number of pharmaceutical firms in attendance, struggling through the same challenges around product launch, and looking for pragmatic guidance and insights into how to address those challenges.”
— Douglas Moore, Senior Manager, Capgemini

For more information or to register, please please visit the conference website or contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com.

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