13th Annual Direct-to-Consumer Rx Marketing & Advertising
June 24-25, 2003 * Wyndham Philadelphia at Franklin Plaza Hotel * Philadelphia, PA
Executive pharmaceutical company marketing management, its agency affiliates, and a diverse service provider community have attended the Direct-to-Consumer Rx Marketing & Advertising Summit series since 1995. This is the DTC meeting series that offers the most information-rich conference content and excellent networking.
The 2003 agenda is packed with actionable information by your pharmaceutical company marketing colleagues and other industry experts so you can get a handle on the most important DTC issues you face: broadcast TV, the media mix, regulatory issues, DDMAC, marketing research, ROI, patient compliance, the Internet, your agency, the physician, and fresh, new ideas.
The information you take away and the contacts you make can make a real difference in getting the most out of your budget and competing successfully in a crowded marketplace.
DTC has facilitated new marketing opportunities to better serve the consumer and greatly improve its reach. This conference series is your annual opportunity to hone your skills to take your brand to the top of its therapeutic class!
Visit the conference site: www.srinstitute.com/part_iter_site_page.cfm?iteration_id=522
To register by phone, or for additional information, please call Customer Service at 888-666-8514.