Patient Level Data for the Pharmaceutical Industry
November 2 – 3, 2005 * Washington, DC
How Pharma Companies Are Using PLD to Drive Brand Performance
Patient-level data brings a new level of precision to pharmaceutical sales and marketing strategies. By providing an evidence-based assessment of physician treatment practices and patient outcomes, pharmaceutical companies get a better understanding of untapped market potential. This information leads to better decisions regarding resource allocation, targeting, positioning, and messaging.
The Strategic Research Institute provides a ground-breaking forum that focuses on how pharmaceutical companies are using this information to maximize their return on investment. Leaders throughout the industry will share key insights on how patient-level data enhances their strategic decision making and marketing effectiveness, whether they are marketing to managed markets, physicians, consumers, or policy-makers.
Please join us November 2-3, 2005 in Washington, DC for two days of in-depth discussion & networking and gain valuable strategies aimed at growing your market share.
Patient Level Data – Overcoming Adoption Challenges
Joyjit Saha Choudhury
BOOZ ALLEN HAMILTON
Using Longitudinal Data for Knowledge-Based Decision Making
Mark J. Stevens
Vice President of Sales Operations
Medicare Part D & Patient Level Data
Samuel Wagner Ph.D., R.Ph.
Using Patient-Level Data to Inform Brand Strategy
Daniel W. Paterson
VP of Marketing & Corporate Development
PHARMETRICS, A UNIT OF IMS HEALTH
Interactive Panel: Patient Level Data Revolutionizing Marketing Effectiveness
BOOZ ALLEN HAMILTON
ASTRAZENECA, BRISTOL-MYERS SQUIBB, IMS HEALTH, PHARMETRICS, A UNIT OF IMS HEALTH
- Amgen, Inc.
- Access Biotech
- Biotechnology Association
- Bloom Marketing Solutions
- Booz Allen Hamilton
- Bristol-Myers Squibb
- Centocor, Inc.
- Commodicast, Inc.
- IMS Health
- NDC Health
- Pfizer, Inc.
- Pharmetrics, a Unit of IMS Health
- Sanofi Aventis
- Solvay Pharmaceuticals, Inc.
- GfK V2
- University of Utah College of Pharmacy
Visit the conference website for more information and to register.
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