Featured Conference

2nd Annual Pharmaceutical Sales & Marketing Executive Congress
Blockbuster Sales & Marketing Strategies to Boost Your ROI

March 31 – April 1, 2008 * Bethesda, MD

For more information or to register, please visit the conference website.

Visit this Pharma Marketing Events Forum discussion thread for up-to-date notices, program details, speaker changes, etc.

Register by Monday, December 31, 2007 and Save $300!
(scroll down for conference pricing)

View just a sample of preliminary topics to be covered at this year’s forum:

  • A review on the “National Health Chart” — what ails the industry and what can we do about it?
  • DTC Strategies Revitalized: Innovations and challenges facing DTC marketers as the Internet and consumer driven healthcare are rewriting the rules of healthcare marketing
  • A new era in ePharma Marketing – from the latest strategies in consumer marketing to cultivating unique social and professional networks online
  • New areas of segmentation studies and ways to understand and access patients/physicians for marketing and communications purposes
  • Profitable partnerships in patient education and preventive health
  • Winning the emerging multicultural/GLBT/boomer segments – strategies that are on the mark
  • Accessing Physician Networks: Beyond the sales pitch, cultivating relationships and alliances
  • Optimizing Use of Patient Level Data: Coping with legislative challenges and seizing new knowledge channels

WANT TO PARTICIPATE? SUGGEST A TOPIC? If your client or team would like to share a case study or be included in the agenda, topic abstracts and speaker profiles are currently being accepted. In order to facilitate maximum interaction, panel formats with multiple participants are preferred. Submit a suggested title and brief summary abstract (3-4 sentences) to:

Rupa Ranganathan
Strategic Advisor to iiBIG
Call: 973-722-7848
Email: rupar@iibig.com

Distinguished roster of preliminary speakers includes as of November 8, 2007:

Ellen Shapiro, Director, Division of Communications, Center for Drug Evaluation Research (CDER), FDA

Scott M. Lassman, JD., Partner,
WilmerHale LLC

Kathy Kastner, Chief Executive Officer, The Health Television System Inc.

Paul J. Savidge, Vice President Global Labeling & Promotion Compliance,
Bristol-Meyers Squibb

Wayne Pines, Senior Consultant and Member, APCO Worldwide

Ilyssa Levins, President,

Liliana A. Gil, Worldwide Director for Marketing Services & Hispanic Marketing, Johnson and Johnson Pharmaceutical Services

Nayan Shah M.D., Associate Professor of Medicine, Georgetown University Medical Center, and Association of Physicians of Asian Indian Origin (AAPI)

Harry Sweeney, Chairman and CEO, Dorland Global Health Communications

Ed Silverman, Award Winning Journalist, The Star Ledger and Founder of Pharmalot

John Mack, Publisher,
Pharma Marketing News and The Pharma Marketing Blog Hugo Stephenson, M.D., President, iGUARD.ORG

Glenn Byrd, Director, Regulatory Affairs, PDL BioPharma Inc.

Mark Bard, President,
Manhattan Research

John S. Lenart, Product Director,
Arestin Orapharma

David Lampinski, Associate Director, Commercial Analytics, Sepracor

Peter Simpson, Ph.D., President,
Segmedica Inc.

Ganesh Vedarajan, Principal,
ZS Associates

Bruce Grant, Senior Vice President, Digital Strategy, Digitas Health

Richie A. Bavasso, President, Exploria

Jan Malek, Director, IBSG- Life Sciences, Cisco Systems

Rob Likoff, Chief Executive Officer,
Group DCA

Sam Rottela, Principal,
Sam Rotella & Associates

Kelley Conners, Principal,
Healthcare Consulting LLC


CONFERENCE PRICING: The standard conference registration fee ($1,995) is all-inclusive. Registered attendees may attend sessions in either track. Register early and take advantage of ‘early bird’ discounts!

To register NOW – click on “REGISTRATION” tab above

  • $1,695 “Early bird” rate – Register before December 31, 2007
  • $1,795 “Early bird” rate – Register after January 1, 2008 but before February 29, 2008
  • $1,995 Standard Rate – Applies March 1, 2008 and thereafter.
  • $1,595 Per person for TEAM OF 3 OR MORE (when registered at the same time only – no deadline)

Over 200 in Attendance at Inaugural Event in 2007. Some of the BIGest thinkers in pharmaceutical sales and marketing attended our inaugural event in 2007, including representatives from:

  • Abbott Laboratories
  • AstraZeneca
  • Bristol-Meyers Squibb
  • Daiichi Sankyo, Inc.
  • Eli Lilly & Company
  • Hoffmann-La Roche, Inc
  • MedImmune, Inc.
  • Noven Pharmaceuticals
  • Adolor Corporation
  • Advertising Gifts, Inc.
  • Advogent Group
  • Alpha Media
  • ALTANA Pharma US
  • APIS, Inc.
  • Aprimo Inc.
  • Aptilon
  • Archi-Tech Systems, Inc.
  • Ariad Pharmaceuticals
  • AriVan Research LLC
  • Bausch & Lomb
  • BI Worldwide
  • Biovail Pharmaceuticals
  • Caswood Group
  • Communication Science Inc.
  • Covance Market Access Services
  • DTC Perspectives
  • Endo Pharmaceuticals
  • Lathian Systems, Inc.
  • Lodestone Solutions
  • Manhattan Research
  • MTI, LLC
  • Novations Group, Inc.
  • OnDemanIQ, Inc.
  • Organon USA
  • Orion Marketing
  • Patients’ & Consumers’ Pharma
  • PDI, Inc.
  • Pennside Partners Ltd.
  • PharmaForce
  • Pharmagistics
  • Porzio, Bromberg, Newman
  • Priority Solutions International
  • Novo Nordisk Pharmaceuticals
  • Ortho Biotech (Johnson & Johnson)
  • Oscient Pharmaceuticals
  • PAR Pharmaceuticals
  • Roche
  • Sanofi-Aventis
  • Santarus, Inc.
  • Schering-Plough Corporation
  • Shire Pharmaceuticals
  • Wyeth Pharmaceuticals
  • ALTUS Pharmaceuticals
  • AccentHealth
  • Ethicon Endo-Surgery
  • Express Scripts
  • Forest Laboratories, Inc.
  • Fovea Pharmaceuticals
  • Fuld & Company, Inc.
  • Genomic Health
  • Georgetown University Medical Center
  • Harris Interactive
  • HealthMedia, Inc.
  • HighPoint Solutions
  • HMG Solutions
  • IMS Health Consulting
  • InfoMedics, Inc.
  • Inforte
  • Innovex
  • ProEthic Pharmaceuticals, Inc
  • Proscape Technologies Inc.
  • Protocol Marketing
  • Publicis Selling Solutions
  • QLT Inc.
  • RxCrossroads
  • Serono
  • Skura Corporation
  • Smith Hanley Consulting Group
  • Stream57
  • Temel
  • The Dunn Group
  • TNS Healthcare
  • Triax Media
  • WebMD
  • ZS Associates


Designed for Senior Level Executives in:

  • Marketing & Sales
  • Consumer/Professional/Physician Marketing
  • Product/Brand Optimization
  • Direct-to-Consumer (DTC)/Direct to Patient and Direct to Physician marketing
  • Rx and OTC Brand Team leaders
  • CME/Medical and Scientific Affairs
  • Program Leaders
  • Compliance/Adherence
  • Managed Care/Payor Advertising
  • Medical Communications
  • Product Development
  • Market Research
  • eMarketing and eBusiness/eDetailing
  • Public Relations/Public Affairs
  • Regulatory Affairs/Consumer Affairs
  • General Counsel/Legal Affairs
  • Commercial Analysis & Business Development
  • Global Marketing and Product Marketing
  • New Product Development
  • Customer Relationship Management (CRM)
  • Co-Promotions and Licensing/Alliances
  • Pharmacy Benefit Managers (PBM)
  • National Sales
  • Training and Development
  • Business Unit Leaders
  • Segment Marketing/Multicultural Marketing
  • Field Force Effectiveness
  • Productivity Specialists
  • Health Media – Publishers, Advertising and Sponsorship Directors
  • Event Marketing and Sponsorship
  • Outreach
  • Competitive Intelligence

For more information or to register, please visit the conference website.

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