A KOL By Any Other Name Would Smell As Sour
Nearly two-thirds (62%) of medical experts (physicians who could be deemed genuine experts) believe the pharmaceutical industry should replace the term Key Opinion Leader...
Lack of Adherence: A Haiku for Pharma
HealthPrize, a company that offers rewards to patients who take their medications, challenged ePharma Summit attendees and Twitter followers (hashtag: #epharma) to a Haiku...
Impact of mHealth on Adherence and Patient Outcomes Needs Improving. How “Open, Crowdsourced” Data...
A study just published in the Journal of Medical Internet Research (JMIR) concludes that "there is potential for mHealth tools to better facilitate adherence...
I’m a Pundit, Yes I Am!
Andrew Spong, a pundit writing for STweM blog, just dissed pundits in an opinion piece titled "Pundits, prognosticators, philosophers, and practitioners: the exotic species...
Millennials Trust Pharma Social Media, Mobile Apps & Advertising a Hell of a Lot...
According to findings released today from the Fifth Annual Makovsky/Kelton “Pulse of Online Health” Survey, the percentage of Americans who trust pharma-sponsored social media...
Where Have All the “Really Good” Marketers Gone?
My blogger friend Rich Myer asked this question on his New Media and Marketing Blog:
"Where are all the really good marketers?"
"Did you ever get...
Why Pharma Marketers Can’t Be Trusted to Correct 3rd-Party Misinformation About Drugs Online
In its draft guidance titled "Correcting Independent Third-Party Misinformation About Prescription Drugs and Medical Devices," the FDA writes:
"If a firm voluntarily corrects misinformation in...
Can You Trust Patient Rankings of #Pharma Corporate Reputation?
Can You Trust Patient Rankings of #Pharma Corporate Reputation?
DTC Print Ads Need Consumer-Friendly Fair Balance Information
The FDA recently published revised draft guidance on "Brief Summary: Disclosing Risk Information in Consumer-Directed Print Advertisements." (see "Disclosing Risk in DTC Print Ads:...
Pharma Profits are Driven More by Marketing Spend Than by R&D Spend
Data from Forbes for 2013 document that the profit margins of banks and pharmaceutical companies ranked the highest (see here). Both industries have outlying...
