The “Risk-Only” Landing Page Requirement: Can We Get FDA to Adopt FTC’s Thinking and...
One of FDA's Ten Commandments -- the FIRST one, in fact -- states:
You shall have no other regulatory agencies before Me.
Several people have asked...
Even Though There Are Fewer Sales Reps, More Physicians Deny Rep Access
According to the spring 2014 AccessMonitor™ report from global sales and marketing consulting firm ZS Associates, pharmaceutical access to physicians continues to decline. Only...
Why is PhRMA Defending Gilead’s Sovaldi Pricing?
In an article published in The Hill, Lori Reilly, vice president for policy and research at the Pharmaceutical Research and Manufacturers of America (PhRMA),...
FDA’s Ten Commandments
Remember FDA's Social Media Webinar?
It was supposed to answer all our questions about the two recent social media guidances issued by the FDA.
There were...
Do Marketing Buzzwords Affect Pharma’s Reputation Among Patients & Physicians?
Consultant and strategist Andrew Spong, PhD, former scholar and currently STweM‘s managing director, recently tweeted:
"Building trust is far from impossible for #pharma. Abstaining from...
Pharma Brand Ads Within Mobile Apps: Myrbetriq®’s Advertising Partnership with RunPee App
Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning, and Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise, at Astellas. We discuss a new partnership with Astellas Pharma US and the RunPee app as part of the company's marketing campaign for Myrbetriq® (mirabegron) featuring an animated bladder character.
Total CME Revenue is Up, But Pharma Support is Down (Again) in 2013
The Accreditation Council for Continuing Medical Education (ACCME) 2013 Annual Report is out. Here's the data regarding total CME income and breakdown according to...
FDA’s Social Media Guidance Webinar: A Third Guidance Needed for Mobile Devices?
Yesterday, the FDA hosted a public webinar to "further" the Agency's "communications with stakeholders, media and the public" about recently-published social media guidelines.
Unfortunately, I...
The Benefits of Virtual Social Therapy®
Sharing Stories Through Self-Generated Patient Videos. Pharmaguy interviews Dave Duplay, Founder and Chief Executive Officer at healtheo360, about the effects on patients of sharing their stories through self-generated videos and participation in Virtual Social Therapy via the healtheo360 community.
Has Gilead’s Director of Regulatory Affairs Been Hiding Under a Rock Since 2009? Will...
At the end of June, the FDA sent a Notice of Violation (NOV) letter to Dr. C (you can find his name in the...
