If Only I Could Download This Pharma Mobile Health App, I Would Be Able...

There are several stories out this morning about mobile health apps in general and pharma health apps in particular. (Keep reading to learn about...

Is Pharma “Gamification” Dead in the Water?

"Gamification" was a buzz word flitting around pharma circles (but not Google+ circles) a year or two ago. As an example, everyone I know...

FDA’s BadAd CE Program: There Should Be An App for This!

I just completed FDA's BadAd online course for healthcare professionals who can earn CE credits while learning how to identify potentially untruthful or misleading...

Just As I Suspected: Pharma Companies Set Up Google+ Ghost Towns

Eye On FDA's Mark Senak is keeping tabs on pharma's social media assets, including activity in Twitter, Facebook, YouTube, Pinterest and Google+. With regard...

FDA’s Expedited Approval of Drugs is Based on Trials of 104 Patients vs. 580...

According to a study published by JAMA Internal Medicine, 80% fewer patients were studied as part of expedited reviews of new drugs approved by...

Pharma Twitter Pioneers: A Snapshot

Like many Twitter users, I organize people I follow into different lists. One of my lists is comprised of people -- primarily marketing people...

“Not everything which is technically doable should be done.”

That is a quote from German chancellor, Angela Merkel, published in a NY Times story about NSA's spying on Ms Merkel's cell phone calls...

Even Though Pharma Online Patient Support Campaigns Are Not Perfect, Patient Activists Bestow Honors...

The winners of the first Community Choice Awards, organized by WEGO Health, ExL Pharma, and the Digital Health Coalition, were announced last Friday (18...

Davide Bottalico and the Roche Digital Academy Team Receive the 4th Annual Pharmaguy Social...

October 15, 2013, Philadelphia, PA: Today, at the end of Digital Pharma East's Mobile Day, Pharmaguy (aka John Mack) presented the 4th Annual Pharmaguy...

Set Your Sights – A Novartis Facebook Connect App. Is It the First of...

When Stacey Bernstein (@StaceyBernstein), Senior Vice President, Director of US Digital Health at Weber Shandwick, asked me for my thoughts on "Set Your Sights"...