Pharma Marketing Network

In case you haven't heard, the pharmaceutical industry -- i.e., PhRMA -- is suing Maine, attempting to block a new law that goes into...

A conversation with Adrienne E. Faerber, PhD, and David H. Kreling, PhD, talk about the results of their recently published study on the content analysis of claims made in TV direct-to-consumer (DTC) OTC and Rx drug ads.

A conversation with Adrienne E. Faerber, PhD, and David H. Kreling, PhD, talk about the results of their recently published study on the content analysis of claims made in TV direct-to-consumer (DTC) OTC and Rx drug ads.

FoxBusiness asks if Pharma and FDA are too close for comfort in an interview (view it here) regarding how some some of the nation's...

Welcome to The Pharma Marketing Ethics & Corporate Reputation Compendium, which is a catalog of articles, blog posts, podcasts, and surveys about the pharmaceutical industry's marketing practices viz-a-viz ethics and its corporate reputation.

Welcome to Pharmaguy's Social Media Compendium, which is a catalog of articles, blog posts, podcasts, and surveys, all documenting the use of social media by the pharmaceutical industry from 2005 through today. Through this compendium you are able to relive the fascinating history of the pharmaceutical industry's social media trials & tribulations and ultimate triumphs.

Shame on me! I was unaware until today of @GilenyaGoUSOnly, an Rx-branded Twitter account run by Novartis, which markets Gilenya for the treatment of Multiple...

Remember Sara Baker, a "fake" patient created by MedSeek, a health IT company? See "Nobody Knows You're a Fake Patient on the Internet!" Identifying...

AstraZeneca just posted a Crestor ad about a Crestor ad about a Crestor ad on AZ Health Connections, which is "A blog for AstraZeneca's...

Welcome to Volume 12, Issue #8 (October 2013) of Pharma Marketing News.