Rich Meyer: We Don’t Need No Stinkin’ Fair Balance! The One-Click Rule Revisited.
My friend Rich Meyer over at DTC Marketing Blog wrote an inflammatory-sounding post titled "Time to eliminate fair balance on DTC ads." With a...
How Important is Pinterest for Pharma Marketers?
Fard Johnmar of Enspektos posted some data from his company's September 2012 digihealth pulse survey, which revealed that 30% of "active digital health consumers...
Pharma Marketers Likely to Spend a Lot More on Patient Adherence Mobile Apps
US pharmaceutical companies’ patient adherence budget allocations have increased from $400,000 in 2009 to $1.5 million in 2012 -- a 281% jump. That is...
This Ethics Guideline for Pharma CME Support is a Pile of Malarkey!
A news item from a small corner of the world (the Irish Times) caught my attention. "Doctors told not to accept trips from drug...
Did Pharma Online Ad Spending Increase 50% in First Half of 2012?
"Entertainment, automotive, pharmaceutical and healthcare were the fastest growing vertical sectors for online advertising in the first half of the year, according to a...
Psychiatry “Suicide” by Pharma
British psychiatrist and "Big Pharma gadfly" David Healy argued that his profession is “committing professional suicide” by failing to address its dangerously close relationship...
Who Has Actually Played BI’s SYRUM Game? The Silence is Deafening!
During today's #hcsmeu chat session (see archive here) I asked "Truthfully - has any of my EU colleagues actually played SYRUM?"
There's been a lot...
Shane Victorino: Adult ADHD Poster Boy
Adult ADHD (attention deficit/hyperactivity disorder) is the "next big thing" for pharma companies like Shire, which markets Vyvanse for the treatment of ADHD in...
Sanofi US Diabetes Team Wins 3rd Annual Pharmaguy Social Media Pioneer Award
PharmaGuy (aka John Mack) presented the coveted bright yellow Hawaiian shirt/Pharmaguy Social Media Pioneer Award to Dennis Urbaniak, VP, Joan Mikardos, Senior Director, and Laura Kolodjeski, Senior Manager, Patient Solutions, at Sanofi US Diabetes. The award was made at the 6th Annual Digital Pharma East conference in Philadelphia on October 17, 2012. Accepting the award on behalf of the winners -- who could not make it in person -- was Wendy Blackburn of Intouch Solutions.
Sanofi US Diabetes Team Wins 3rd Annual Pharmaguy Social Media Pioneer Award
PharmaGuy (aka John Mack) presented the coveted bright yellow Hawaiian shirt/Pharmaguy Social Media Pioneer Award to Dennis Urbaniak, VP, Joan Mikardos, Senior Director, and Laura Kolodjeski, Senior Manager, Patient Solutions, at Sanofi US Diabetes. The award was made at the 6th Annual Digital Pharma East conference in Philadelphia on October 17, 2012. Accepting the award on behalf of the winners -- who could not make it in person -- was Wendy Blackburn of Intouch Solutions.
