Pharma Marketing Network

You don't need a crystal ball to know that the future of media is mobile. While pharmaceutical companies may not yet be advertising on mobile devices as they do on TV, websites, and magazines, they are developing health apps that run on Droid smartphones, iPhones and iPads. Many observers feel that the pharma industry lags behind other industries as far as having a mobile strategy is concerned. One of the factors that may be holding back pharma in its pursuit of a mobile strategy is the loomimg sepecter of FDA regulations.

Although more U.S. consumers are accessing health information via smartphones, developing health apps may not offer pharma a good return on investment. A better option would be to optimize web sites for mobile. This article reviews PEW's health app data and presents data and best practices from Google that supports this this conclusion.

By John Mack ...

How is the iPad a proven effective sales message delivery platform? What impact does it have on a doctor's clinical and prescribing decision-making process? These are questions that MD Mindset's proprietary iSFE Tracker(tm) methodology is designed to answer.

The pharmaceutical industry has to police itself with regard to development of medical apps. There has to be good documentation of the testing of...

Here's an update on the political contributions of the health/pharmaceutical industry according to the Center for Responsive Politics. To date, the total contributions -...

Research sponsored by Pfizer and published last month in the Journal of Medical Internet Research, found that over 70% of physicians surveyed (N=485) are...

Welcome to Volume 11, Issue #9 (23 OCT 2012) of Pharma Marketing News.

PharmaGuy (aka John Mack) presented the coveted bright yellow Hawaiian shirt/Pharmaguy Social Media Pioneer Award to Dennis Urbaniak, VP, Joan Mikardos, Senior Director, and...

Yesterday, at the 6th Annual Digital Pharma East conference here in Philadelphia, I met many "old" friends including Bill Drummy, CEO of HeartBeat Ideas. Drummy's...