Sarah McLellan Gives “Whole Lotta Love”
You may know Sarah McLellan as the person who works for Pixels & Pills to interview attendees at pharmaceutical conferences. She interviewed me not...
Pharma Facebook Pages Being Phased Out: A Good Run While It Lasted! Did Facebook...
August is the cruelest month, especially for pharmaceutical company Facebook pages.
No doubt you've heard that as of August 15, 2011, Facebook will be opening up...
Pharma Planet of the Apes!
Grady Forrer over at the Pharmaceutical Research and Manufacturers Association (PhRMA) blog laments that the new version of Planet of the Apes -- a...
Two Doctor-Created Provenge YouTube Videos: Which One Would Dendreon Reps Prefer to Show Their...
I read with interest today a Pharmalot post about Provenge after seeing this tweet from @jackbilson3: "Outstanding article & comments about Provenge from @pharmalot...
Pharma Tweets: Followers Trump Content. Pfizer vs. Sanofi Case Study
Everyone is tracking how the pharmaceutical industry uses Twitter and other social media. Jonathan Richman maintains the Pharma and Healthcare Social Media Wiki, which...
Is Over-the-Counter Lipitor in the Cards? One year’s sales could cover original R&D costs!
The Wall Street Journal (see here) reports that Pfizer is considering seeking approval from the FDA to sell Lipitor over-the-counter (OTC). Although OTC sales of...
FDA Intern & the Quest for Social Media Guidelines
There have been many theories attempting to explain why the FDA is dragging its feet in developing social media guidelines for the drug industry...
Point-of-Care Pharma Marketing: When Is It Appropriate?
In the world of smartphone apps for physicians, Epocrates plays a leading role. The Epocrates iPhone app is free (with a $99 PREMIUM upgrade...
PR vs Interactive: Agencies Vie for Pharma Social Media Campaign Crumbs
Yesterday, I received a call from a friend who works in an interactive ad agency. He/she was eager to point out that hackers gained...
Four Useful Lessons Pharma Can Learn from the Pfizer Facebook Hack
By now, you've probably heard that Pfizer's US corporate Facebook page was "hacked" by some "Kiddies" (see "Pfizer, If You Are So Smart, How...
