Four Useful Lessons Pharma Can Learn from the Pfizer Facebook Hack
Pfizer's US corporate Facebook page was hacked by some 'Kiddies.' What should the industry learn from this experience?
British Pharma Digital Update: Insider Reactions to Social Media Guidelines from Industry Regulators
This article reports the results of an informal Weber Shandwick survey regarding social media guidelines recently published by the British pharmaceutical industry regulators. It includes advice for how to innovate online without waiting for more specific guidelines from regulators.
Pharma Marketing News Vol. 10, No. 13: 23 August 2011
Welcome to Volume 10, Issue #13 (23 AUGUST 2011) of Pharma Marketing News.
The NJ-PA Pharma “Brain Drain”
"In pharmaceuticals, they are not laying off 500 people here and there," said Alma Azua-Cassady, who worked in health-care marketing until she lost her...
Social Media “Flash Mobs”: Pharma’s Worst Facebook Nightmare!
Last week I presented two case studies of how pharmaceutical companies are dealing with Facebook's new commenting policy that requires most pharma pages to...
Vast Majority of Drug Ads in Leading Medical Journals Don’t Pass MDs’ Sniff Test!
A study led by Mount Sinai School of Medicine researchers of 192 pharmaceutical advertisements (83 full unique advertisements) in biomedical journals found that only...
NIH Genie Grants Pharma’s Wish: Turning Old Drugs Into Cash Machines
For the first time ever, scientists are using computers and genomic information to predict new uses for existing medicines. A National Institutes of...
If FDA Published Social Media Guidelines as a Facebook Page, PhRMA Would “Like” It!
PhRMA -- the US pharmaceutical trade association -- just now published an oblique critique of the FDA for fiddling with issuing its promised social...
Double-Dip Viagra Patent Means No Recession for Pfizer
Pfizer proves once again that it's not all about the science when it comes to "innovation." It's also nice to hedge your bets by...
Pharma’s Facebook Free Ride is NOT Over! Take Advantage of This Loophole Dudes
Today is the day that Facebook will no longer allow pharmaceutical companies to disable comments made to their Facebook pages.
"Today is the day...
