eDetailing Technology Spells Death of Traditional Pharma Salesman & Birth of “Sales Cyborg”
"You can't eat the orange and throw the peel away - a man is not a piece of fruit," says Willy Loman in Act...
Physicians Are Concerned About Pharma Support of CME, But Are Unwilling to Pay Their...
Talk about having your cake and eating it too! Commercial funding of continuing medical education (CME) and the potential for bias appear to concern...
Pharma Support for Accredited CME Continues to Decline
Pharmaceutical industry support - ie, direct sponsorship PLUS advertising - of physician continuing medical education (CME) declined 13.3% in 2009 compared to 2008. This...
Pharma Tracks Docs at Medical Meetings Using RFID Technology
Although the pharmaceutical industry is dragging its feet implementing RFID (Radio Frequency Identification) technology to keep track of drug supplies, some companies are currently...
Social Media Clinical Research: Transformative or “A Taste of Armageddon”?
This tweet from my friend @Frank_Antwerpes, CEO at DocCheck (a German online physician community), appeared in my Twitter stream today:
Clinical Research goes social Web:...
GSK, National Headache Foundation and “Migraine Diary.” Is There an App for That?
Last week I came across this tweet posted by @GSKUS:
RT @NHF: Need help remembering your #migraines details? Find an online migraine diary from @GSKUS...
Competitors Are “Best Source” of Complaints About Promotions Received by FDA
Approximately 12 minutes into yesterday's 45-minute "Bad Ad Program Webinar," Catherine Gray, PharmD, Management Advisor at DDMAC, got down to business and started talking...
FDA’s Proposed Web Study Will Further Delay Social Media Guidelines
FDA has published in the Federal Register (click here) a series of proposed studies designed to test different ways of presenting prescription drug risk...
Digitally-Feeble Pharma
Is Your Brand a Digital Genius or a Feeble-Minded Idiot? When it comes to digital IQ, some brands are geniuses and some are feeble-minded idiots, according to the 'L2 Digital IQ Index' for pharmaceutical brands, a first-of-its kind measurement of the digital competence of 51 pharma brands across eight therapeutic categories.
FDA to Test New Standard for Easy to Understand Drug Labels
Patients also need more effective counseling about their medications. In an effort to make drug package inserts easier to read and understand -- and perhaps to save money on printing costs -- the FDA is planning to test single-page consumer information sheets that would replace the multi-page package inserts and medication guides widely used in retail pharmacies. However 'dumbed down' the label gets, it is still important that physicians and pharmacists take a more pro-active role in educating consumers about the drugs they are taking.
