The Changing Role of Pharma Sales Reps
Pharma companies need to drive maximum value out of products and they can't do that with a 'one-size-fits-all' cookie-cutter approach to deploying field forces. Brand managers will look to outsourced providers to take advantage of the expertise these providers can bring to the table. This article is a summary of an interview of Nancy Lurker, CEO of PDI, Inc., which provides promotional outsourced services to healthcare companies.
Pharma Marketing News Vol. 10, No. 7: 15 April 2011
Welcome to Volume 10, Issue #7 (15 APRIL 2011) of Pharma Marketing News.
Pharma Marketing News Vol. 10, No. 7: 15 April 2011
Welcome to Volume 10, Issue #7 (15 APRIL 2011) of Pharma Marketing News.
Ad Dollars Follow Eyeballs to Web
Internet advertising revenue in the United States totaled $26.0 billion for the full year of 2010, whereas ad revenue earned by newspapers was $22.8...
Phil Mickelson is Now Regulated by FDA
Recall that last summer Phil Mickelson was quoted in the press as saying he was treating his Psoriatic Arthritis with ENBREL. He was also...
FaceBook Tweaks “Whitelisting” – No Problem for Pharma, Though
I've heard of placing your e-mail address on a "whitelist" so that you can continue to receive "junk" e-mail whose sender may be on...
OMG! They Give Awards for the Most Money Spent Lobbying Congress!
Last night, John Castellani, president and CEO of PhRMA -- arguably the single largest Washington lobbyist (aka "advocacy group") -- was the recipient of...
Weave Social Media Into Your Marketing Strategy
As reported by @shwen via Twitter:
"Social Media has to be integrated into the fabric of your overall marketing strategy" - Sara Larsen (SAP) #iStrategyHere's...
Regarding Social Media Advice & Guidelines, PhRMA Will Follow FDA’s “Lead”
Now that the British pharmaceutical industry has published its advice to members about using social media for drug promotion (see "Brits Beat FDA &...
Brits Beat FDA & PhRMA: Issue Social Media Guidance for Pharma. This BI Tweet...
The Brits have won the race to issue social media guidance for the drug industry! (OK, it's NOT a race. Still, everyone says the...
