Pharma Marketing News Vol. 10, No. 3: 17 FEBRUARY 2011
Welcome to Volume 10, Issue #3 (17 FEBRUARY 2011) of Pharma Marketing News.
Questions I Hope AZ Can Answer During Tonight’s #rxsave Twitter Chat
By now everyone should know that AstrazenecaUS is hosting the first-ever one hour pharma-sponsored Twitter chat tonight starting at 8 PM Eastern Time (for...
AstraZeneca to Host First-Ever Pharma-Sponsored Twitter Chat!
Back in November, 2010, I asked "Will a Pharma Company Ever 'Host' a Chat on Twitter?" (see here). I just learned that AstraZeneca (US)...
Google’s New OneBox Rx “Ads” Steal Clicks from Organic Branded Rx Search Results
At last week's ePharma Summit, John Mangano, comScore's Marketing Solutions Vice President, presented data suggesting that Google's OneBox NIH Rx ads "effectively reduces organic...
Breaking the 140-character Limit of Twitter Opens the Door to FDA-Compliant Branded Tweets
"Say Hi to longer posts with Deck.ly" Deck.ly is a new technology that allows Twitter posts much longer than the standard 140 characters. Deck.ly...
Is It Time for Abrams to Leave?
There were rumors at the recent ePharma Summit that DDMAC would come out with social media guidelines sometime in the next few months --...
FDA’s Abrams Spends 4 Minutes Discussing Social Media Guidance at ePharma Summit!
This just in: FDA Won't Issue Specific Guidance for Youtube, Facebook, or Twitter. Claims These Media Are Just Passing Fads! Now Back to Your...
The Socialisation of the Internet is Bogus
"The whole web is now socialised..." said Alex Butler in a pharmaphorum interview ("Psoriasis 360: How pharma can do social media").
Alex does NOT mean...
Questions I Intend to Ask DDMAC Director Thomas Abrams at the ePharma Summit
I've noticed that FDA's DDMAC Director Thomas Abrams has been making presentations at several recent drug industry conferences. At the 10th Annual ePharma Summit...
Immunotherapy Drugs: A Chance to Live Longer or Die from Myriad Side Effects
So-called immunotherapy drugs have been hailed as a breakthrough in cancer treatment, attracting billions of research dollars and offering new hope to...
