Should FDA Have Approved Contrave for Obesity Because Docs Are Too Stupid to Use...
As reported in the WSJ Health Blog, FDA said it wouldn’t consider approving the experimental weight-loss drug Contrave without another clinical trial. FDA's decision...
11.5 Things I’d Like to Learn at ePharma Summit
Next week I'm investing a lot of money to travel to NYC and stay at a fancy hotel to augment my HiltonHonors points in...
Pfizer Inc: Working Together for a Healthier Investor™
Pfizer's corporate slogan -- Working Together for a Healthier World™ -- may be "commercially unpromising" and in need of restructuring.
" employees worldwide -...
Why Doctors Shouldn’t Use Twitter for Patient Care
There's a lot of buzz about using Twitter and other forms of social media to improve health care (see, for example, "More Patients Meeting...
Pharma YouTube: Successful Use of Online Video to Support Patients
Learn how you can decrease time to market and reduce costs to deploy strategic initiatives
GSK’s U.S. Sales Reps “Europeanized”: No Longer Rewarded for Ability to Push Prescriptions
According to the Financial Times, "GlaxoSmithKline will this month scrap payments to its US-based commercial staff based on individual sales targets, as it attempts...
Are Doctors Avoiding Twitter Because of “Doctor Bashing”?
"Recently, I was told that some doctors avoid social media because of what they view as 'doctor bashing,'" said Kelly Young (@rawarrior), author of...
FDA Needs to Do a Better Job Regulating Food Labels, Says GAO
When it comes to false health claims made by food advertisers, the Federal Trade Commission (FTC) is the federal agency that is empowered to...
Pharma Marketing News
Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.
Getting Market Research Right in India & China
This is the last in a series of three articles highlighting points made by Kantar Health executives in a recent webinar titled, 'Getting It Right in the Emerging Markets: Identifying the opportunities and avoiding the pitfalls in conducting market research in new geographies.'
