Pharma is “Cleverly Navigating” the Social Media Space Says TIME Magazine
"Surprisingly, it's the pharmaceutical industry that's been at the forefront of moving the FDA to issue social-media rules," reports TIME Magazine reporter Steven Gray...
Pfizer’s Sales Reps Have 48 Hours to Out Deliver eSampling Program. #FAIL!
Pfizer has become the latest drug company to offer doctors the option of using the Internet to order free samples of its drugs, a...
Pharma’s 2010 Christmas Wish List for Santa
A few people helped me put together a short wish list for the US pharmaceutical industry to send to Santa this year (you can...
Pharmaguy a la Milanese: Deal with Regulations and Develop Best Practices
Pharma's interest in social media is a global phenomenon. I've traveled to the UK and Germany in the past year to present at conferences...
Pharmaguy Alerts FDA About BadAd Technical “Glitch”
I just received an email message from the FDA thanking me for calling their attention to a "technical glitch" in the auto-response to submissions...
WikiLeaks: Pfizer Hired Investigators to Smear Nigerian Prosecutor in Press
Pfizer was sued after a 1996 Nigerian meningitis trial in which 11 children died during the testing of its new antibiotic Trovan against the...
Pfizer Responds, But Did I Get an Answer?
On the urging of a FaceBook friend, I behaved like a "journalist" and contacted Pfizer directly about an issue I raised regarding a Lyrica...
Ad Execs Not Viewed as Innovative By Americans Says AstraZeneca Survey
Sorry to break this to you, but Americans don't think advertising executives are very innovative. This is according to the AstraZeneca Innovation Survey (find...
“Distributed Denial of Service” Attacks: Is Pharma Ready for Cyber Warfare?
I think it was an American journalist (A.J. Liebling) who said "Freedom of the press is guaranteed only to those who own one." I...
My Pharma Social Media Communication Experiment
I'm trying a little experiment today. I'm trying to use social media -- specifically Twitter -- to directly contact the press relations people (aka...
