Certain Physician-Industry Relationships Have Declined Dramatically Over the Past 6 Years. Why?
According to a recent survey published in today's issue of Archives of Internal Medicine, 83.8 percent of physicians reported some type of relationship with...
PhRMA Intern’s Secret identity Revealed!
Way back in 2006 I reported what I thought was a violation of PhRMA's DTC Advertising Guidelines to its Office of Accountability. I received...
New Lipitor Ads Dis Exercise & Healthy Diet. Are You Kidding Me?
In its most recent TV and print ads for Lipitor, Pfizer highlights a middle-aged man working out in a gym. In bold text and...
First Internet Guidelines from FDA Likely to Address Space Limitation Issue
There is much speculation as to when the FDA will publish its first guidance for the drug industry regarding promotion via the Internet and...
Capturing & Reporting HCP-Related Meeting Spending
Life Science companies are struggling to understand the complex reporting requirements and compliance issues presented by existing and new regulations like the Sunshine Act. This article is a summary of a Webinar by StarCite, which defined what pharma marketers and meeting planners need to know when it comes to meetings-related HCP reporting.
Capturing & Reporting HCP-Related Meeting Spending
Life Science companies are struggling to understand the complex reporting requirements and compliance issues presented by existing and new regulations like the Sunshine Act. This article is a summary of a Webinar by StarCite, which defined what pharma marketers and meeting planners need to know when it comes to meetings-related HCP reporting.
Getting Market Research Right in the Middle East
If the Middle East was a single country, it would be the fifth largest market in the world in terms of GDP. The sales of pharmaceuticals in the Middle East surpasses 20 billion US dollars per year and is growing by 10 to 15% per year. This is the second in a series of three articles highlighting points made by Kantar Health executives in a recent webinar titled 'Getting It Right in the Emerging Markets: Identifying the opportunities and avoiding the pitfalls in conducting market research in new geographies.'
Physician-Generated Content on Social Media Sites
This article highlights results of a survey of physician members of DocCheck, a leading European physician online social network and portal site. The survey assessed the type of networks used, the frequency of posting, motivation for posting, estimation of network usage, relevance of content posted and an evaluation of the importance of online physician-generated content in the future.
Pharma Marketing News Vol. 9, #9: NOVEMBER 2010
Welcome to the NOVEMBER 2010 issue of Pharma Marketing News. This is the Executive Summary. This executive summary includes links to ALL the NOVEMBER 2010 articles.
Pharma Marketing News Vol. 9, #9: NOVEMBER 2010
Welcome to the NOVEMBER 2010 issue of Pharma Marketing News. This is the Executive Summary. This executive summary includes links to ALL the NOVEMBER 2010 articles.
