A Call for Pharma Social Media Transparency Guidelines for Patient Bloggers
"Political strategists agree that the acrimony that has tinged many of the attacks on the news media this year feels different," according to a...
Be a Macho Man! Ask Your Doctor for Viagra!
I came across this Viagra print ad in this week's Time magazine.
"You may be a man of FEW WORDS," proclaims the large headline of...
Pharma Social Media Behind the Curtain
Like the Wizard of Oz performing his "magic" behind the curtain, there may be many pharma "wizards" happily managing social media projects behind the...
Happy Pharma Social Media Halloween!
Shwen Gwee recently received the Pharmaguy Social Media Pioneer lapel pin in recognition of his pioneering work as a pharmaceutical social media evangelist.
Just today,...
Answers That Won’t Matter: Critique of Lilly’s Defense of DTC Advertising
The pharmaceutical industry is fighting a losing battle (IMHO) against negative public opinion. The latest weapon to be employed in this battle is a...
Negative Facial Coding Hamstrings Patient Testimonials in DTC Ads
Even though pharmaceutical marketers are NOT exploiting social media to the degree that industry consultants and agencies would like them to, they have learned...
A Breast Cancer Patient’s Painful, Difficult Therapy Choice: Generic vs. Brand?
Since this is national Breast Cancer Month and I am forced to watch NFL linebackers wear pink shoes and mouth guards, I thought it...
Social Media’s OK Corral: Docs vs. Patients
The O.K. Corral was a site in Tombstone, Arizona Territory where a gunfight took place on October 26, 1881. In that fight, the Earp...
Pharmaguy’s Comedy Improv(e) Club — An New Idea for “Unconference” Entertainment
The pharmaceutical industry is neither funny nor improvisational, yet those two attributes are precisely what I have depended upon to make Pharma Marketing Blog...
PHARMA Co Patient Opinion Leader Programs
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Beginning soon, news organizations will be publishing a series of stories examining the financial relationships between patients and the pharmaceutical industry. Their...
