First Pharmaguy Social Media Pioneer Award Given to Janssen’s Alex Butler
I have finally gotten rid of that seriously yellow Hawaiian shirt that has symbolized the Pharmaguy Social Media Pioneer Award and my involvement with...
Some Social Media Patient Opinion Leaders Want to be Paid Pharma Professionals
Last week at the Multi Channel Pharma Marketing Event, where I was interviewed by Pixels & Pills' Sarah McLellan ("John Mack Goes Back to...
Pre-Emptive Medication Adherence. Is Pre-Emptive DTC Next?
Computers are intruding into our lives more and more these days. I'm not talking necessarily about the Internet, but about automated programs that different...
Social Media Can’t Fix This Limitation of Disease Awareness Campaigns
At the Digipharm EU conference last week, I presented an update on expected FDA guidance regarding pharma's use of the Internet. The last slide...
Markets as Conversations: Can You Have a Discussion with “Psoriasis 360” on Facebook?
Alex Butler, Digital Strategy and Social Media Manager at Janssen and candidate for the Pharmaguy Social Media Pioneer Award, just informed me by email...
How FDA Warnings & DTC Advertising Increase Sales of Sexual Enhancement Dietary Supplements
Here's an example of how the Internet and direct-to-consumer (DTC) advertising empowers consumers.
For several years now the FDA has been issuing warnings to consumers...
Lilly vs. AstraZeneca on Covering the Medicare “Doughnut Hole” Gap
Two pharma companies have responded very differently to recent stories in the press about pharma's "deal" with democrats to help cover the gap ("doughnut...
Pharma Brands Benefit from “Mack Attacks” Say Attendees at DigiPharma EU
Last week I attended the DigiPharm EU conference in London and had a great time meeting old friends and people I have only interacted...
Getting Market Research Right in Emerging Markets
This is the first in a series of articles summarizing highlights from a recent webinar focused on getting market research right in emerging markets. It features experts from Kantar Health, a global consultancy and marketing insights organization that was formed in 2009 by uniting Consumer Health Sciences, MattsonJack, TNS Healthcare and Ziment.
Getting Market Research Right in Emerging Markets
This is the first in a series of articles summarizing highlights from a recent webinar focused on getting market research right in emerging markets. It features experts from Kantar Health, a global consultancy and marketing insights organization that was formed in 2009 by uniting Consumer Health Sciences, MattsonJack, TNS Healthcare and Ziment.
