The Kölner Dom, Wise Men Relics, and Pharma Social Media
The Cologne Cathedral (German: Kölner Dom) is a Roman Catholic cathedral in Cologne, Germany. It took over 600 years to complete the construction of...
Can You Read This “Fair Balance” on Race With Insulin Twitter Page, or Is...
The "Race with Insulin" branded Twitter account is old news (listen to this podcast "Novo Nordisk's Race With Insulin Campaign: It's Not Just About...
Aged Female “Ka-Boomers” Shun Social Media, Favor Email
A recent "She Says" survey, conducted by Pink Tank, a division of GSW Worldwide specializing in women and health, and Meredith Research Solutions, has...
Is Pharma Blocking or Supporting iPad Use by Sales Reps?
"Has anyone had any luck getting the iPad to connect to J&J email system," asks an anonymous sales rep on the J&J IT...
DTC Marketing Mix: Radio & Outdoor Ad Spend Soars, Internet Not So Much.
As reported by Nielsen Monitor Plus and reported in the June, 2010, issue of DTC Perspectives, direct-to-consumer (DTC) advertising spend by the pharma industry...
Take Your Medicine, Win the Lottery! Void Where Prohibited.
New England Healthcare Institute (NEHI), a nonprofit research organization with ties to the pharmaceutical industry, health insurers and academia, estimates that one third to...
How Much Does Pharma Spend on ePromtion? The Mystery Continues – UPDATE
Depending upon what publication reports the data, the TOP 12 pharma companies either spent $287.60 or $168.12 million on "ePromotion" in 2008. The two...
Kellogg Engages in Serial Advertising Misbehavior
"Leading cereal maker Kellogg Company has agreed to new advertising restrictions to resolve a Federal Trade Commission (FTC) investigation into questionable immunity-related claims for...
The Pharmaguy Next Door
John Mack, a.k.a. pharmaguy on Twitter, answers questions about his background and provides his opinions on how pharmaceutical companies will use social media in the future.
Social Media Leaders Wanted
This article reviews the results of Pharma Marketing News' 'What's Your Social Media Implementation Plan?' survey and announces the details of the Pharmaguy Social Media Pioneer Award.
