The iPad as a Pharma Marketing Platform
This article summarizes how the iPad is currently being used by the pharmaceutical industry, how it is being adopted by physicians, and what the roadblocks are to using it for eDetailing.
Pharma Marketing News Vol. 9, #6: Summer 2010
Welcome to the SUMMER 2010 issue of Pharma Marketing News.
Pharma Marketing News Vol. 9, #6: Summer 2010
Welcome to the SUMMER 2010 issue of Pharma Marketing News.
Parallels Between BP and J&J
In another life or in the Bizzaro World I might be a successful blogger about the oil industry, which has many parallels with the...
Nobody Knows You’re a Fake Patient on the Internet!
Last night I had the honor of hosting the #socpharm "Tweetchat" session, standing in for Eileen O'Brien (@EileenObrien; Siren Interactive) who is the founder...
Social Media and Celebrities: A Winning Combination for Pharma Marketers
Attendees at yesterday's session of the Social Media for Pharma Conference were treated to two case studies that combined social media with celebrities.
The first...
OMG! Do I Have ED or “Low T?” Or Both?! Pharma “Symptom Quizzes” Are...
Just when I resigned myself to the fact that the odds of me having ED are better than 2 in 5 (40% of men...
Data Mining in the Deep, Dark Social Networks of Patients. Word to Pharma: Caveat...
Yesterday, I posted the following tweet:
PatientsLikeMe blocks "scraper." Is this a trend in SM? Pharma can't mine patient msgs & learn? See http://bit.ly/9lWSIT #fdasm...
JNJ’s CEO Weldon May Send Underling to Congress. The Aching Back Excuse
I just learned that Bill Weldon, JNJ's CEO, who was asked to testify at a May 27 hearing of the House Committee on Oversight...
Will 250,000 Morbidly Obese People Sign Allergan’s Petition to Congress?
"Be heard!", says Allergan. "The voices of 250,000 can influence the dialogue on the obesity epidemic and help shape policies that can make a...
