Pharma Marketing Network

The pharmaceutical industry continues to face major obstacles in attaining patient persistency and compliance.

On April 16, 2008, the FDA's DDMAC asked Pfizer to "immediately cease dissemination of violative promotional materials for Viagra" -- namely a video on...

Join dozens of pharmaceutical marketing professionals for an evening of networking, food, and information sharing. Meet and mingle with your peers from the Northeast’s top pharmaceutical and marketing companies. It’s a once-a-year opportunity.

I cannot believe how much blogosphere space is being devoted to the Zyrtec "guerrilla marketing" campaign. The guerrilla aspect of that campaign is...

Leverage Pre and Post Launch Market Research Strategies to Improve Initial Product Positioning and Ongoing Strategic Decision Making

The pharmaceutical industry continues to face major obstacles in attaining patient persistency and compliance.

Join dozens of pharmaceutical marketing professionals for an evening of networking, food, and information sharing. Meet and mingle with your peers from the Northeast’s top pharmaceutical and marketing companies. It’s a once-a-year opportunity.

This morning, I posted a note about a Zyrtec print reminder ad (see "Zyrtec Reminder Print Ad -- Is It Legal?"), which seemed to...

Jack Friday (aka "Insider") over at PharmaGossip blog asks if the Zyrtec print reminder ad shown on the left is legal (see "DTC --...

Verispan's 2007 ePromotion Annual Study estimates that "ten percent of doctors opted for electronic detailing instead of in-person sales calls with pharmaceutical reps," according...