“Friendly” Pharma Sales Reps Earn More Bucks with Fewer Sales Calls!
Did you know that the average pharmaceutical sales rep earned $94,200 in total compensation in 2007, compared with $87,500 in 2006? This was an...
New Image for alliconnect Blog: Skinny Women
"The official blog of GlaxoSmithKline’s Alli diet drug franchise has suddenly adopted a decidedly different voice," points out Jim Edwards over at BNET's Pharma...
FDA Intern Says Obama’s Ad is More Pleasing!
In a previous post, FDA Intern asked readers to take part in a little demonstration of the "Affect Misattribution Procedure" that the FDA proposed...
FDA Intern Learns All About the “Affect Misattribution Procedure”
Yes, it's FDA Intern! Strange visitor from an Ivy League school who came to FDA with powers and ability far beyond those of Janet...
OOH! Narrowcast DTC Advertising
According to a Wikipedia entry, "Out-of-home advertising (also referred to as OOH) is essentially any type of advertising that reaches the consumer while he...
Praise for Lyrica Ad: Is This a Joke?
Occasionally, I use humor to make important points about pharmaceutical marketing. Sometimes, however, the humor is lost on my readers, who miss the humor...
Lyrica Lightens Up, DTCwise
First, there was the suffering, sighing woman in the first DTC (direct to consumer) ad for Lyrica, a drug being marketed by Pfizer for...
Will Viagra be Approved for Antidepressant-Related Sexual Dysfunction in Women?
Women with sexual dysfunction caused by the use of antidepressants experienced a reduction in adverse sexual effects with use of sildenafil, commonly known...
Pharma DTC Ads Portray Women as Weak and Battered Victims
I have received many comments about posts that poke fun at direct-to-consumer (DTC) ads that portray women as weak, battered, and victims of esoteric...
Can a Moratorium-delayed DTC Ad Refer to a Drug as “New”?
Last month, WSJ Health Blog reported that "Drugmakers called before Congress to explain their direct-to-consumer ads have agreed to wait six months...
