How Risky are Rx Drugs?
There's been a lot of brouhaha over the perception that the FDA is currently "risk adverse" and too quick to require "black box" warnings...
Is This OK Under PhRMA’s New Code?
I'm getting some pretty amusing responses to the following question asked in my Survey regarding PhRMA's New Code on Interactions with Physicians:The code document...
FDA Intern Gets Her Bonus!
According to a CBS News story -- "FDA Execs Reap Lavish Bonuses" -- 28 senior FDA executives took in a combined $1 million in...
“Candid Camera” Research Into Physician-Patient Interactions
The folks at MBS/Vox, part of CommonHealth, "a research-based consultancy specializing in the physician-patient dialogue," are at it again with their "candid camera" doctor's...
Is This Permitted Under New Code of Interactions with Health Professionals?
I'm getting some pretty good responses to my Online Survey regarding PhRMA's New Code of Interactions with Health Professionals. See and take the survey...
Pharma Marketers Sometimes View Patients Merely as Symptoms to be Treated
"...a feature common to most drug ads: they leave you confused about the information," says Kate Pickert, a Time Magazine reporter and author of...
What’s Your Opinion of PhRMA’s New Code?
Today, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors adopted measures to enhance the PhRMA Code on Interactions with Healthcare Professionals.Among...
Pharma Vendor and Ad Agency Diversity: All Talk, No Action?
Craig DeLarge, Associate Director, eMarketing & Relationship Marketing at Novo Nordisk Inc., was a featured speaker at the 4th Annual Pharma Networking Dinner Reception...
A Novel Approach to Communicating with Physicians
That's the title of a Pharma Marketing News article I wrote some time ago about "a patent-pending technology" developed by a company called MagicMedia...
AAP Guidelines May Help Extend the Patent Life of Lipitor
Pfizer is searching for a way to maintain the LIPITOR franchise and the American Academy of Pediatrics (AAP) may have just supplied the solution:...
