Creativity Outside of Pharma Marketing
Have you -- like me -- been spending way too much time at your job? Are you ignoring some of the other pleasures life...
Chantix Road Rage – Revisited
Depressed mood, agitation, and "suicide ideation" have been reported among some users of Chantix and the FDA recently issued a public health advisory on...
Doctors (and Patients) were Smarter than Exubera Marketers
I can't help reading this story about Exubera reported in the WSJ Health Blog and thinking: "Thank God that physicians (and patients) don't fall...
DTC Marketers Heading for Skid Row!
A new "D" may need to be added to "DTC" (direct-to-consumer) advertising, as in DDTC -- DEPRESSED DTC!Richard Meyer over at the World of...
Soon-to-be Laid Off Schering-Plough Employees: Read This
As reported in today's Newark Star-Ledger, Schering-Plough's New Jersey employees will bear the brunt of Fred Hassan's plan to fire, terminate, let go with...
Is DTC Bankrupting Pharma?
These are troubling times for the U.S. economy in general and for the pharmaceutical industry in particular. The Wall Street Journal Health Blog asks...
Need More Moth? Try This!
A friend, who shall remain anonymous, wrote:"I notice you’ve been giving attention to the Lunesta mascot."Their problem is, they got the wrong Luna Moth."You...
Vytorin Ads Trump Peter Rost on Fox Business News
This morning, Peter Rost -- Pfizer whistleblower and anti-drug industry blogger -- appeared live on Fox Business News, which as we all know is...
New Lunesta Print Ad: 70% LESS Moth!
"It's way too recognizable," Adrian Adams, Sepracor’s ceo, told Ed Silverman, Pharmalot's journalist blogger, about the Lunesta moth mascot.Recall that I had previously predicted...
Exciting News: FDA approves new use for CRESTOR
I just received this e-mail from AstraZeneca, which indicates how it is currently using eMarketing to reach out to me and untold millions of...
