Pharma Marketing Network

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This morning, I posted a note about a Zyrtec print reminder ad (see "Zyrtec Reminder Print Ad -- Is It Legal?"), which seemed to...

Jack Friday (aka "Insider") over at PharmaGossip blog asks if the Zyrtec print reminder ad shown on the left is legal (see "DTC --...

Verispan's 2007 ePromotion Annual Study estimates that "ten percent of doctors opted for electronic detailing instead of in-person sales calls with pharmaceutical reps," according...

Have you -- like me -- been spending way too much time at your job? Are you ignoring some of the other pleasures life...

Depressed mood, agitation, and "suicide ideation" have been reported among some users of Chantix and the FDA recently issued a public health advisory on...

I can't help reading this story about Exubera reported in the WSJ Health Blog and thinking: "Thank God that physicians (and patients) don't fall...

A new "D" may need to be added to "DTC" (direct-to-consumer) advertising, as in DDTC -- DEPRESSED DTC!Richard Meyer over at the World of...

As reported in today's Newark Star-Ledger, Schering-Plough's New Jersey employees will bear the brunt of Fred Hassan's plan to fire, terminate, let go with...

These are troubling times for the U.S. economy in general and for the pharmaceutical industry in particular. The Wall Street Journal Health Blog asks...