Pharma Marketing Network

A World Health Organization (WHO) report—"Adherence to Long-Term Therapies"—estimates that between 30 and 50% of medicines prescribed for long-term illness are not taken as...

Reuters reports that AstraZeneca (AZ) is "urging U.S. lawmakers to revive a program for drugmakers who want to voluntarily submit their television commercials for...

Leverage Pre and Post Launch Market Research Strategies to Improve Initial Product Positioning and Ongoing Strategic Decision Making

"WebMD Health Corp. on Wednesday lowered its financial guidance for 2008, citing a softening ad marketplace," reported Online Media Daily (see "WebMD Dampens Financial...

The pharmaceutical industry continues to face major obstacles in attaining patient persistency and compliance.

On April 16, 2008, the FDA's DDMAC asked Pfizer to "immediately cease dissemination of violative promotional materials for Viagra" -- namely a video on...

Join dozens of pharmaceutical marketing professionals for an evening of networking, food, and information sharing. Meet and mingle with your peers from the Northeast’s top pharmaceutical and marketing companies. It’s a once-a-year opportunity.

I cannot believe how much blogosphere space is being devoted to the Zyrtec "guerrilla marketing" campaign. The guerrilla aspect of that campaign is...

Leverage Pre and Post Launch Market Research Strategies to Improve Initial Product Positioning and Ongoing Strategic Decision Making

The pharmaceutical industry continues to face major obstacles in attaining patient persistency and compliance.