Pharma Marketing News Vol. 7, #4
Welcome to the April, 2008 issue of Pharma Marketing News.
Pharma Marketing News Vol. 7, #4
Vol. 7, No. 4: April 2008 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to...
Sepracor Not So Keen to Spend Big on DTC for Its Next Product!
Today at the 2nd Annual Pharmaceutical Sales & Marketing Executive Congress, David Lapinski, Associate Director, Commercial Analytics at Sepracor -- the marketer of Lunesta...
2nd Annual Pharmaceutical Sales & Marketing Executive Congress
Blockbuster Sales & Marketing Strategies to Boost Your ROI
Pharma Marketing ROI: The Emperor Has No Clothes!
Christiane Truelove, Editor of MedAdNews said in a Pharma Blogs: Week in Review, "we really don’t know what any company’s ROI is, because we...
Lunesta Moth Being Mothballed as a Result of Negative Marketing ROI
Photo by Max Talbot-Minkin. The original photo is here.The Lunesta moth -- shown above in an out-take from a TV ad -- is being...
Pharma Recession, Part Deux: Online Ad Spending Sinking!
At first I thought the pharmaceutical industry would escape the recession altogether.Then came a troubling sign: Drug sales in the U.S. grew at their...
Obama and Pharma: A More Perfect Union
Sorry. This post is not about what will happen to the profits of the pharmaceutical industry should Barack Obama become president. It's about Obama's...
I’m All a Twitter Over Twitter! Viral Social Marketing at Its Best?
Yesterday at lunch, Anthony Bianciella, VP of Marketing at MTI (www.mtiadvantage.com) asked me if I ever used Twitter."Nope, I have never used it. What...
Reporting Gifts to Physicians — on this I Agree
There's now a Senate and House of Representatives version of the "Physician Payment Sunshine Act," which would require pharmaceutical companies to post in electronic...
