Giuliani’s OxyContin (and PhRMA) Money
A new article in today's New York Times -- "Under Attack, Drug Maker Turned to Giuliani for Help" rehashes an old story about how...
Who Reads Pharma Marketing Blog?
I've been running a survey of readers of this blog for a while (see Pharma Marketing Blog Reader Survey to take the survey). Thank...
Is It Time to End Industry Sponsored CME?
Last year, the pharmaceutical industry provided $1.19 billion to sponsor physician continuing medical education (CME) programs in the US ($1.44 billion if you include...
Mistletoe Viagra Dispenser: #1 Office Party Favor!
It's that time of year when mistletoe is hung at office Christmas parties, during which any woman employee may be caught off-guard -- or...
Mevacor – STRIKE THREE! Yer Outta Here!
Strike three, ball four, OTC Mevacor'll tie the scoreYer blind, FDA,Yer blind, FDA,Ya mus' be out-a yer mind, FDA!Strike threeBall fourOTC Mevacor'll tie the...
Lunesta’s Ad Spending Spree and Other DTC Oddities
No matter that my colleague Rich Meyer over at World of DTC Marketing Blog thinks that the trade publication DTC Perspectives is worthless...And no...
Lilly, Sweden, Bribes and Conspiracy Theories
Several weeks ago I received an email from John Virapen who had this to say:My name is John Virapen. I am now retired, after...
APA Report Rips Pharma a New One!
A task force of the American Psychological Association (APA) recently published a report that listed more than half a dozen ways the pharmaceutical industry...
DTC Critters to Strike – Cite New Media Residuals as Issue
NEW YORK, New York (PMB) -- The Critters that appear in many direct-to-consumer (DTC) drug ads will go on strike early Tuesday after their...
6th Annual Pharmaceutical Product Launches Summit
Leverage Pre-Launch Market Positioning Strategies for Accelerated Product Uptake
