Pharma R&D Succumbs to the Dark Side
I once said "God bless the dedicated researchers and scientists of the pharmaceutical industry! They are truly the unsung heroes of the pharmaceutical industry!...
Pens Put Brands in Docs’ Brains and Profit in Pharma’s Pockets
Those pens that pharmaceutical sales reps hand out to physicians are often cited as examples of gifts to physicians that are meant to increase...
Depression comes from two sources: Real Life and Vytorin
The FDA has requested that Merck and Schering-Plough add "depression" to the side effects lists on the labels of Vytorin (and Zetia). See the...
The Professor’s Straw Man Free Lunch for Physicians Argument
According to a Wikipedia entry: "A straw man argument is an informal fallacy based on misrepresentation of an opponent's position. To 'set up a...
Are Marketers Artists or Mathematicians?
How many marketers does it take to calculate ROI? None. There's a lot of talk about ROI, but no one's got the time,...
Social Media to Congress: “Piss Off!”
I love a Congressional investigation as well as the next guy, especially when it involves purported wrong-doing by pharmaceutical company bigwigs.The House Committee on...
Jarvik Can’t Prescribe and Can’t Row a Boat, But Can He Sell?
"He can't row," said Dr. O. H. Frazier of the Texas Heart Institute of Dr. Jarvik, Pfizer's Lipitor celebrity spokesperson. And Dr. Frazier should...
Making Fun of Pharma Marketing is Easy
I've just returned from a few days vacation on the beach in Sunny Isles, Florida and I haven't yet recovered from the Motivational Deficiency...
What’s Your Social Media Readiness Score?
Sometimes, pharmaceutical marketers must feel like they are doomed if they do or if they don't engage in new media marketing such as "social...
4th Annual Summit on Post-Marketing Studies
Design Post-Approval Studies for Improved Safety and Risk Assessment while Meeting Clinical, Marketing and Regulatory Objectives
