SNL Knows How to Spoof DTC Ads!
There are plenty of parodies of broadcast direct to consumer (DTC) ads on YouTube and Web sites critical of the drug industry (see,...
Pfizer Flips. Jarvik Flops!
It's official! Jarvik is off the air as the Lipitor spokesperson!"... the way in which we presented Dr. Jarvik in these ads has, unfortunately,...
User Fees for DTC Ad Review All Over Again
In another attempt to allow the drug industry to pay the FDA to review broadcast TV DTC ads, the Bush administration is attempting to...
Positioning Pharmaceutical Brands for Maximum Value
Attend Positioning Pharmaceutical Brands for Maximum Value and hear actionable strategies to accelerate brand uptake and extend brand life!
4th Annual Early Stage Product Development and Commercialization Strategies for the Bio/Pharmaceutical and Medical...
The development of new drugs continues to be a long and expensive process.
World Without Broadcast DTC Would be a Boon to eMarketing!
This morning, I was greeted by email from Bob Ehrlich, chairman of DTC Perspectives, who made some predictions about what would happen to broadcast...
Pharma Marketing People in the News
I'm a people person -- I really am!I started my newsletter (Pharma Marketing News) to support an online community of professionals that communicated via...
Pharma’s New Marketing Partner: Medical Journals
Medical journals may soon become the pharmaceutical industry's newest physician marketing partner. Last week -- actually on Friday, February 15, just before the three-day...
FTC, Generics, and the War in Iraq
The Federal Trade Commission (FTC) is trying to "crackdown" on Big Pharma payments to generic manufacturers that agree not to bring lower-cost generic versions...
Helping Pharma eMarketing “Grow Up”
We survivors of the dotcom boom and bust era who still believe in the Internet as the greatest communications medium ever invented, have long...
