RLS Foundation (aka GSK?) Calls for Boycott of Consumer Reports Over Ad Spoof
Consumer Reports -- published by Consumer Union -- recently launched its "Antidote to TV Drug Ads" series that intends to be "an entertaining new...
Accomplishing Adherence: Highlights from a Conference
Yesterday, I attended eyeforpharma's Patient Adherence and Persistence Summit and eCommunications/Online Marketing conferences in Philadelphia, PA. While there I met the usual suspects and...
AbelsonTaylor’s “Your Bowel Movements Miss You” Campaign Pitch for Amitiza Fails to Move Takeda
AbselonTaylor (AT), the ad agency responsible for the innovative and multi-award winning "Your Dreams Miss You" Rozerem DTC campaign (see here, here, and here),...
The Merck and Vioxx Show
Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck Merck...
The Natrecor Waterboard Tortured Tchotchke
J&J's Scios unit was cited for "inappropriate reminder labeling" by the FDA for distributing a Natrecor heart failure drug computer mouse pad and pen...
Lily-White Lilly. Homophobic and Sexist Too?
According to a recent Indy Star story, "dozens of current and former workers at Eli Lilly and Co. are stepping forward to accuse the...
What the US FDA Could Learn from China’s FDA
Chinese drug regulators threatened Wednesday to pull the licenses of 16 pharmaceutical companies that allegedly ran advertisements exaggerating the benefits of their products, reports...
Lilly’s Connelly: The Diversity Issue
Some heat in the Pharma BlogosphereTM is being generated by Dierdre Connelly's keynote presentation at the recent Marketing & Sales Summit hosted by Pharmaceutical...
Andy Grove Calls for Pharma “Wild Ducks.” Quack! Quack!
What stands in the way of more and faster success in getting cures to patients?Newsweek posed this question to Andy Grove, former CEO of...
Top Hat And Alli Tales
Last week, in my post "I'm Puttin' on the Ritz Tonight!" over at Pharma BlogosphereTM, I challenged -- well, not exactly challenged; more like...
