Crestor Print Ad Touts Plaque Buildup Advantage
Click image to enlarge.Have you seen this new Crestor print ad from AstraZeneca? Crestor is one of the newer anti-cholesterol drugs that recently gained...
5th Annual Pharmaceutical Marketing Compliance Congress
The event is the premier industry meeting place for senior level pharmaceutical executives looking to network with and learn from industry experts in the areas of legal, regulatory and compliance.
7th Annual Pharmaceutical Contact Centers
Maximize Value through Customer Service Excellence, Quality Control, Improved Process Management and Enhanced Technology Suppor
Women Need More Love, Less Drugs
There seems to be a proliferation of "real" diseases that "primarily affect middle-aged women." That, for example, is how fibromyalgia is described (see "Drug...
Jarvik Falters in His Own Defense
While all of us bloggers were either blasting or defending Dr. Robert Jarvik for promoting Lipitor as an unlicensed "doctor," he appeared on the...
Vytorin and Zetia Are Dead in the Water
Physicians have virtually stopped writing new prescriptions (NWRx's) for Vytorin and Zetia since the bad news about the ENHANCE trial became public. This is...
New Vytorin TV Ads Are in the Works – IMHO
According to an AP report, Merck & Co. and Schering-Plough Corp. have suspended TV ads for Vytorin a week after a study revealed the...
Sleep Aid Drug Print Ad Triptych
I found the following 3 full-page ads for sleep medications in the January 28 issue of Time Magazine (click for an enlarged view):I think...
Different Views of Pharma and its Critics
Last week, I posted this view of the pharmaceutical industry vs. its critics over at Pharma Blogosphere:I called it "Rope-a-Dope-a-Pharma" primarily because I thought...
Consumer Reports Rip Rozerem Ad — A New One!
Consumer Reports has just posted the second in its series of CR AdWatch videos that add commentary and context to widely seen pharmaceutical advertisements....
