Pharmaceutical Direct to Physician Sales and Marketing Summit
Leverage New Models and Technology to Improve Sales Force and DTP Marketing Effectiveness
Off to Digital Pharma!
Today, I will be spending some time in Princeton, NJ attending ExL Pharma's Digital Pharma conference. I hope to see some of you there.The...
Pfizer the Headless Chicken!
Pfizer Inc. Chief Executive Jeffrey Kindler's decision to scrap an unpopular drug bucked an unspoken industry rule, according to a Wall Street Journal article...
Sermo CEO Talks About Pfizer Collaboration
Daniel Palestrant, M.D., Founder and Chief Executive Officer of Cambridge-based Sermo, Inc., was a guest on last week's Pharma Marketing Talk live podcast entitled...
Exubera: A Titanic Failure! What the survivors are saying.
The Wall Street Journal today characterized the failure of Exubera as "one of the drug industry's costliest failures ever." Mike Krensavage, an analyst at...
Exubera Bong Bombs!
Pfizer announced that it will no longer market Exubera, an inhaled insulin device that it just began to promote heavily on TV."We made an...
Parick Clinton Speaks About Drug Safety and Has a Special Offer for You!
Patrick Clinton, Editor-in-Chief of Pharmaceutical Executive Magazine, was my guest today for a Pharma Marketing Talk podcast entitled "Pharma Business Strategies in Times of...
Pfizer has a Gold Mine in Sermo!
"For now, we see in a mirror, darkly; but then face to face: now I know in part; but then shall I know fully...
Pfizer Facebook a la Sermo?
Pfizer and Sermo -- a Web-based community where physicians share observations from daily practice, discuss emerging trends and provide new insights into medications, devices...
Chantix Californication Dreamin’: Viagra II
In the Larry Niven science fiction story, Death by Ecstasy, a belter, Owen Jennison, is found dead on Earth in a locked Los Angeles...
