Pharma Marketing Network

I noticed that Ed Silverman picked up on a statin study published in the New England Journal of Medicine (NEJM) that suggests statins such...

Budget cuts, regulatory changes, loss of prescription level data and overall market uncertainties are forcing market researchers to rethink current practices and strategies. Market research needs to restructure and become more innovative to adopt and navigate in the ever evolving and complex market place. This conference will provide you with case studies, methodologies, and tools and tips to overcome these challenges as well as enhance current market research strategies to obtain better ROI.

A few weeks ago, I got a call from Manuel Prado, the CEO of datumRx, a California-based company that specializes in aggregating clinical data...

Have you heard this one?Pfizer Corp. announced today that Viagra will soon be available in liquid form, and will be marketed by Pepsi...

Merck & Co's new cervical cancer vaccine Gardasil could be linked to as many as 11 deaths since its approval in the market according...

Rozerem is not on equity analysts' radar screens!That's my conclusion after reading the BusinessWeek article "Sleep Drugs Rouse Big Pharma," which talks about current...

That is, one less male that transmits the human papillomavirus -- thought to be a major cause of cervical cancer in women -- if...

There has been much press lately about Microsoft's newly launched health Vault Web site designed to allow consumers to store and share their "personal...

The FDA is seeking public comments on expanding "Behind-the-Counter" (BTC) status to cover more drugs.In a notice set to be published in today's...

While Sidney Taurel, Lilly's chairman and chief executive officer, urged "the health-care industry, medical community and U.S. government to work more closely" to use...