Pharma Marketing Network

This report of impressions from a pharma CI conference is an insider view, primarily how-to principles for CI providers, rather than how-to-use concepts for CI consumers. Yet you don't have to be an operative to benefit from reading this article, if for no other reason that to realize that SWOT is not just pitch-deck boilerplate, but the evolving awareness of your brand's interactions with the world.

This article focuses on presentations made at a recent conference that underscored the conundrum the industry now faces -- a sales model which is steadily losing the ability to deliver results in proportion to its costs, and not much on the horizon by way of an alternative.

Skyscape, a Marlborough, MA company that provides interactive, intelligent health solutions for desktop and mobile devices, offers a medically-relevant service that is highly sought-after among physicians. As a result, it has become a popular and effective tool for field representatives to gain access to practitioners.

Pfizer and Sermo -- a Web-based community where physicians share observations from daily practice, discuss emerging trends and provide new insights into medications, devices and treatments -- recently announced a 'strategic collaboration designed to redefine the way physicians in the U.S. and the healthcare industry work together to improve patient care.'

Oh Yeah! Awards are good for parties!

Slow and steady wins the race. That is the message of the new Chantix TV DTC (direct to consumer) ads that feature a race...

Strategies for Successfully Meeting Both Pharma and Payer Needs for Preferred Formulary Placement in an Evolving Medicare Environment

Once upon a Nightly News show dreary, while I pondered, weak and weary,Over many a quagmire and unending war,While I nodded, nearly napping, suddenly...

The Food and Drug Administration Revitalization Act (S.1082) has been approved by Congress (see "Congress Expands FDA's Oversight On Drug Safety") and will soon...

That's the title of the book I plan to write based on a presentation I gave yesterday to an audience of about 30 people...