An Innovative System for Communicating Drug Risks to Patients
A Color-coded Risk Rating System That Delivers Personal Safety Alerts
Risk-First DTC: A Tactic to Overcome Resistance
First there was Risk-Free DTC (see "DTC without the Risk"). Now there is Risk-First DTC!Before I get into that, there's a related story I'd...
CBI’s Annual Recalls Summit
Comprehensive Policies and Procedures for Ensuring Effective Recalls from Manufacturing to Wholesalers, End Users and Hospitals
An Innovative System for Communicating Drug Risks to Patients
Anyone who has tried reading a drug label knows how difficult it is to understand. It is especially difficult for consumers and patients to...
You Want Marketing ROI? You’re Not Ready to Measure ROI!
If You Can't Define It, You Can't Measure It!
My Prediction Vindicated: FluFlix Contest Entrants Will Sign Over Rights to Their Videos to...
Novartis is sponsoring a contest -- FluFlix Video Contest -- that entices young people (over 18 years of age) to submit videos to YouTube...
FDA Considers Color Code for Food Labels, But Not for Drug Labels
The "Food" part of the Food and Drug Administration (aka, FDA) lately seems more interested in promoting public health and safety than the "Drug"...
A Better Viva Viagra Ad
Peter Rost challenged me -- and other readers of his NRx blog -- this morning to come up with a "better pharmaceutical ad" than...
Do Pharma Marketers Need a Thick Skin or Will a Thick Skull Suffice?
Every Friday, I look forward to receiving "DTC In Perspective," Bob Ehrlich's weekly opinion piece. You can access a recent iteration of Bob's OpEd...
Meet Dr. Andree Bates, Marketing ROI Expert
Dr. Andree K. Bates, President, Eularis, is a leading expert in pharmaceutical marketing analytics. Her career has encompassed academic, clinical and pharmaceutical positions around...
