Cause Marketing via YouTube: What Pharma Can Learn from Michael Moore
Michael Moore, the creator of the documentary SiCKO (reviewed here), is entering a new realm of politics by soliciting videos from Americans chronicling their...
PhRMA Sent SiCKO Spy to Cannes
According to a recent report in Bussinessweek magazine, "The pharmaceutical industry received reports from Cannes, according to Ken Johnson, senior vice-president of the Pharmaceutical...
SiCKO is Boffo but Not Anti-Pharmaco, per se
While the pharmaceutical industry is part of Michael Moore's -- and many other people's -- "Axis of Evil" consisting of pharmaceutical companies, hospitals, and...
Villanova Scientists Prove that DTC Spending Does Not Impact Rx Prices
According to Jim Edwards at BrandweekNRX, "The boffins in the business school at Villanova University are touting a formidable study with this headline: DTC...
Avandia Hearing Soap Opera: Ethics, Demagogy, Sensationalism, and Threats by GSK
Almost as soon as Dr. Nissen began his testimony today before Congressman Waxman's Committee on Oversight and Government Reform, he commented that the Committee's...
Avandia Hearing Begins with Slurs Against NEJM and Majority Members
It seems that the drug industry's lobbyists have been hard at work to disrupt Congressman Waxman's Committee on Oversight and Government reform hearing on...
Avandia Hearings Live Video!
Sorry! The hearing is adjourned. See "Avandia Hearing Begins with Slurs Against NEJM and Majority Members" and subsequent posts.Documents and Links Opening Statement of Chairman...
Moore, Oprah, SiCKO: The Video
Yesterday I related that Oprah called for a town hall meeting on the state of US healthcare in her interview with Michael Moore, the...
Pharma’s Worst Fear Realized: After Seeing SiCKO Oprah Calls for Town Hall Meeting
"This movie is very different " says Oprah. "I want a town hall discussion about it. I think you opened the door, but...
PhRMA Report on DTC: Everything’s Coming Up Roses!
PhRMA has just released its second annual report on comments it has received regarding violations of its Guiding Principles for DTC Advertising (see "DTC...
