GSK’s YouTube Disease Awareness Sponsorship
Recently, I challenged pharmaceutical marketers to embrace Web 2.0 technologies and even to incorporate consumer YouTube-like videos in their direct-to-consumer (DTC) ads (see, for...
Pharma Hires Charlatans for Research & Marketing!
What would you call a doctor who "violated the protocols of every study he led that audited?"Or a doctor who was criticised by...
Weekly Pharma News Review
There's so much news coming out about the pharmaceutical industry that I would love to comment on, but I haven't the time. Here are...
What is a Marketer’s Goal: Legacy or Sales Today!?
I wasn't going to write about IT, but I just can't help myself!IT happened last week on an episode of the Sopranos.I'm not talking...
From Science to CEO: The Scientific Path to Corporate Leadership
Three pharmaceutical company CEOs discuss their path from science to leadership and the role of medical science liaisons.
Got Game? Online Pharma Advergaming
While advergaming seems to work for the consumer package goods industry, will it also work for pharmaceuticals?
Big Pharma Sales Analytics for the Rest of Us
OnDemandIQ Inc., a Los Angeles based company, provides OnDemandIQ Insights' Life Sciences, which is an affordable web-hosted business intelligence solution for smaller companies.
SiCKO is Boffo but Not Anti-Pharmaco Per Se
This review of SiCKO is the first by a pharma blogger and editor who has actually seen the movie first hand!
One… uh, Two Small Steps for Pharmaco Blogging!
Recently, two pharmaceutical company blogs have officially entered the Pharma Blogosphere: Johnson & Johnson's JNJ BTW and Glaxo's alliConnect.
AZ: No Cupcakes for You!
An AstraZeneca memo forbidding sales reps to give cupcakes to patients was recently released by the "AZ Group of Seven" and published by Peter...
