7th Continuing Medical Education (CME)
CBI's Annual Forum continues its tradition of bringing together the industry's leading experts in CME.
Rozerem Ad Spending Exceeds Sales!
I pointed out several months ago that Takeda is spending more money on its quirky Rozerem direct to consumer (DTC) ad campaign than it...
Pharma Marketing Blog is #11… Oops #20… in List of TOP 100 Healthcare Blogs!
The Healthcare 100 is a global ranking of the top English-language healthcare blogs. The list is a creation of Cary Byrd, author of eDrugSearch...
Free CME Without Direct Pharma Support: Is It Possible?
Yesterday, in a post about about pharmaceutical company support of continuing medical education (see "Welcome to the CME Laundromat"), I made a suggestion that,...
Welcome to the CME Laundromat!
In a New York Times Op-Ed piece, Daniel Carlat, a professor at Tufts Medical School and editor in chief of The Carlat Psychiatry Report,...
5th Annual Product Complaints for Bio/Pharmaceuticals and Medical Devices
Create Policies and Procedures to Ensure Regulatory Compliance for the Effective Processing, Trending and Analysis of Complaints
FDA: Zimulti Non-Acomplia!
As reported in the Wall Street Journal Health Blog, an FDA advisory panel unanimously rejected Zimulti:By a unanimous vote, a panel of experts convened...
Pharma Online Marketing: Got Game?
My friend Fabio Gratton, Co-founder of Ignite Health and fellow blogger at IgniteBLOG: The Perfect Storm, recently wrote about a game on WebMD called...
Alli Newspeak: Oily Spotting is “Treatment Effect”
George Orwell coined the phrase "newspeak" in his 1948 novel Nineteen Eighty-Four (1984). In the novel, it is described as being "the only language...
PhRMA Intern Makes Movie Mogul an Offer He Can’t Refuse!
Yes, it's PhRMA Intern! Strange visitor from an Ivy League school who came to PhRMA with powers and ability far beyond those of Ken...
